The WBA is supporting a summit underway in Columbus, Ohio that explores the coming deployment of ATSC 3.0 technology.
The ATSC 3.0 Midwest Next-Gen Summit features helpful, practical information regarding the deployment of ATSC 3.0, plus insightful discussion about opportunities for viewers and advertisers.
FCC Commission Michael O’Rielly attended the first day of the conference. WBA President and CEO Michelle Vetterkind is also attending the conference.
Session topics include:
- Building new revenue with NextGen TV and SFN deployment
- Monetizing ATSC 3.0 with personalized advertising data
- ATSC 3.0 deployment plan for general managers and engineers
- Consumer purchase trends for new technology
The summit is being held at the Marriott Northwest in Columbus.
