SCRIPT
Client: WBA
Title: SUBMIT EARLY
Station Manager (authoritative but laid-back): You guys ever submit to the Wisconsin Broadcaster Awards?
(SFX: Light computer typing in the b.g)
Creative Director (energetic, and detail-oriented): Oh yeah, I’ve done it. Huge morale booster for the team—massive win for our clients. Plus, it’s always fun seeing everyone’s hard work pay off. I mean, throughout my time here I have—
On-Air Talent (charismatic, slightly impulsive, cuts off): —Remember one year when a client showed up in a tux for the awards! I warned him, “Dude, there’s no acceptance speech, just grab the award and go!” Didn’t matter. He was hyped! When we won, he strutted that WBA back to his shop like it was the Vince Lombardi Trophy. Hey, this would make a great segment.
Station Manager (chuckling): That’s awesome. A win like that definitely gets the client excited—and I remember him and how they increased their spend the next quarter. Got my bonus.
Creative Director: But here’s the thing—don’t wait ‘til last second. Last year I had texts and calls from on-air talent rushing to make the deadline– literally one hour before the deadline. Their entry could’ve been stronger and they wondered why they weren’t a finalist.
(SFX: Paper shuffling, a phone ringing in the background)
On-Air Talent: Yeah, yeah, ok, ok. But who hasn’t done that?
Creative Director: I get my submissions in before the holidays.
On-Air Talent: And you drink your coffee black. That’s not normal. Hey, we should do this on tomorrow’s show.
Station Manager: Ok guys. Back to work. We can all agree, submitting early is the way to go. Gives us time to polish the work. We want our submissions to shine, not scream “last-minute panic.” That’s the key. Tuesday morning sales meeting topic, right there! It shows the client you’re serious about quality. They see that extra effort, they feel valued. That’s what keeps them coming back year after year.
(SFX: Office chatter as everyone listens intently)
Creative Director: Exactly. Plus, when we win, it’s not just good vibes—it’s bragging rights. Both for us and the client, man.
On-Air Talent: Oh, no doubt. When a client says, “We won an award for our commercial,” that adds instant street cred to their brand.
Station Manager: And for the station, it proves we’re not just pumping out content for the sake of it—we’re delivering award-winning excellence.
Creative Director: So yeah, let’s recap– submissions in early. No more last-minute scramble. A win could mean stronger relationships. Trust, and… hey, maybe another client in a tux next year!
On-Air Talent (laughs): I love that. More tuxes, more trophies!
(SFX: Office door opens)
Office Assistant (bored, deadpan): Why are you guys talking like it’s a commercial?
Engineer (annoyed): –and why are there so many voices? You know how hard that is to produce?
TV Producer: (wound up): Are these locations locked down? Sounds way over budget.
Creative Director: It’s radio. Theater of the mind.
Robert Jarzen
WBA Awards Committee
