Wisconsin Broadcasters Association

Thousands of Milwaukee area students will benefit from a TV station’s annual school supply drive.

WISN-TV raised more than $67,000 in its fifth annual Class Act School Supply Drive to benefit Milwaukee Public School District students.

In addition to monetary donations, viewers from across southeast Wisconsin filled an entire full-sized school bus with backpacks, notebooks, and other necessities.

From Aug. 22-23, WISN-TV, the Salvation Army and radio station 96.5 WKLH held a coordinated campaign involving an on-air phone bank, online fundraising, and in-person donations.

“This school supply drive is truly becoming a Milwaukee tradition,” said Jan Wade, president and general manager of WISN 12. “Each year we ask the community to help us equip thousands of local children with the tools they need to be successful in the classroom, and each year they answer the call.”

The drive will provide more than 4,400 backpacks full of supplies to be handed out to MPS students.

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