Reedsburg station hosts record breaking radio auction

Community In the News Stations

A Reedsburg radio station raised a record amount during a radio auction in January to benefit nonprofits in the community.

The United Fund WRDB Radio Auction was held Jan. 22-26 and raised money for more than 30 nonprofit organizations in the Reedsburg and Weston school districts.

The goal for the year was to raise $54,000 and the final tally was more than $62,000.

“An event of this magnitude doesn’t happen without amazing community partners and volunteers to run it,” Mayor Dave Estes wrote. “Without the generosity and kindness of a caring community the radio auction couldn’t be the successful fundraising event it is and have the longevity of being in existence for 72 years.”

The auction used 38 hours of air time during the week to sell more than 1,500 items, raisign just more than $1,600 per hour of air time.