Are you getting platform fatigue?
You’re already posting to Facebook and Twitter. You know you should be on Instagram, and what about Snapchat? Social livestreaming is out there too – how can you do that as well?
And there are more platforms coming online all the time.
If you’re feeling anxious, you’re not alone.
Our audience is in a lot of different places right now, and the more platforms we can be on, the more of them we can reach.
But publishing to more platforms takes time, especially if you want to do it well.
Ron Giordan will have some ideas for you at the summer conference in La Crosse. He’ll talk about these emerging platforms and help stations decide which ones they should be focusing their attention on. Perhaps you can’t be on all of them, but you can at least spend your time on the ones that make the most sense for you and your audience.
And if you’re going to jump onto a platform, make sure you’re doing it correctly.
Hope to see you there!
Source: https://kylegeissler.wordpress.com/2016/06/15/platform-fatigue/
