Jacobs Media is conducting its annual Techsurvey, which is the radio broadcasting industry’s largest survey, with over 200 participating radio stations and approximately 40,000 radio listeners. This study examines the online habits of radio audiences and has enabled us to identify key digital trends, including:
- The rise of social media
- The smartphone and the mobile revolution
- Increased podcast listening
- The impact of the connected car
Every participating station will be able to see the nationwide results. For a small fee, broadcasters can also see the results for their individual radio stations.
