The following information discusses some of the advantages offered by the NCSA/PEP programs that are run by the WBA and other state broadcasters associations. If your station is not airing the NCSA/PEP spots we send you, please give this article your consideration and then contact the WBA office. Your WBA, and your colleagues, would welcome your participation and support.
The NCSA/PEP Programs established by the various State Broadcasters Associations have remained strong over the decades because of three factors:
1) the long-held belief of all participants, including all state broadcasters associations, their member stations and all NCSA/PEP sponsors, that the program is mutually beneficial and serves the public interest;
2) the long-held belief of each NCSA/PEP sponsor that the benefit of participating is clear and substantial for both the sponsoring organization and the people it serves;
3) the long-held belief of thousands of broadcasters that by donating air time under these programs their participation is serving the public interest as well as helping to make their state broadcasters association and the broadcast industry within their states stronger and that they are better off as a result.
The NCSA/PEP program is not a substitute for a licensee’s general obligation to be responsive to the local needs and interests of the station’s service area. Furthermore, neither the WBA nor any Wisconsin broadcast station favors, or intends to favor, a state or local agency or nonprofit organization that participates in the WBA’s NCSA/PEP Program over any agency or nonprofit organization that does not participate. Importantly, all Wisconsin radio and television stations are always encouraged to continue their strong commitment to airing PSAs free of charge.
NCSA/PEP announcements should not be logged as a “commercial” or “PSA,” but rather simply as “NCSA.” This characterization promotes consistency among all of the state broadcasters associations as well as among all participating stations while affording each station broad flexibility to characterize, for accounting or other purposes, the NCSA/PEP announcements in the most appropriate way.
A standard definition for an NCSA/PEP announcement is this:
A non-commercial sustaining/public education partnership announcement (NCSA/PEP) is an announcement that is sponsored by a nontraditional advertiser whose resources are not sufficient to ensure the placement and frequency of a normal commercial buy, but whose unique broadcast coverage needs cannot be met by the normal placement of public service announcements. NCSA/PEP announcements are broadcast using air time donated by stations under the NCSA/PEP program of a state broadcasters association.
In a 1988 ruling, the Federal Communications Commission held that NCSA/PEP Programs, and the announcements carried by stations under them, do not have an effect on either a station’s lowest unit charge or its comparable rate.
The NCSA/PEP program established and administered by the WBA is substantially related to the Association’s tax-exempt purposes. The monies received are used (i) to strengthen the Association in terms of administration, member benefits and activities such as scholarship programs, (ii) to enhance the reputation of broadcasting generally, and (iii) to help maintain a favorable business and regulatory environment for the entire broadcast industry within and outside the State of Wisconsin.
Following are the stations that have participated so far this year in airing the NCSA/PEP announcements of a variety of NCSA/PEP sponsors:
TELEVISION
WYOW-TV Eagle River
WEAU-TV Eau Claire
WEUX-TV Eau Claire
WQOW-TV Eau Claire
WACY-TV Green Bay
WBAY-TV Green Bay
WFRV-TV Green Bay
WGBA-TV Green Bay
WCWF-TV Green Bay
WLUK-TV Green Bay
KQEG-TV La Crosse
WKBT-TV La Crosse
WLAX-TV La Crosse
WXOW-TV La Crosse
TVW Madison
WISC-TV Madison
WKOW-TV Madison
WMSN-TV Madison
WMTV-TV Madison
GMLW-TV Milwaukee
WCGV-TV Milwaukee
WDJT-TV Milwaukee
WISN-TV Milwaukee
WITI-TV Milwaukee
WMLW-TV Milwaukee
WTMJ-TV Milwaukee
WVCY-TV Milwaukee
WVTV-TV Milwaukee
WJFW-TV Rhinelander
EAOW-TV Wausau
GAOW-TV Wausau
WAOW-TV Wausau
ESAW-TV Wausau
DZAW-TV Wausau
WSAW-TV Wausau
WZAW-TV Wausau
RADIO
WCWI-FM Adams/Friendship
WATK-AM Antigo
WACD-FM Antigo
WRLO-FM Antigo
WAPL-FM Appleton
WEMI-FM Appleton
WGEE-FM Appleton
WHBY-AM Appleton
WSCO-AM Appleton
WATW-AM Ashland
WBSZ-FM Ashland
WJJH-FM Ashland
WNXR-FM Ashland
WBDL-FM Baraboo
WBEV-AM Beaver Dam
WXRO-FM Beaver Dam
WAUH-FM Berlin
WISS-AM Berlin
WWIS-AM Black River Falls
WWIS-FM Black River Falls
WOGO-AM Chippewa Falls
WWIB-FM Chippewa Falls
WOTE-AM Clintonville
WJMQ-FM Clintonville
WDMP-AM Dodgeville
WDMP-FM Dodgeville
WRJO-FM Eagle River
WAXX-FM Eau Claire
WAYY-AM Eau Claire
WBIZ-AM Eau Claire
WBIZ-FM Eau Claire
WISM-FM Eau Claire
WEAQ-FM Eau Claire
WECL-FM Eau Claire
WIAL-FM Eau Claire
WVCF-FM Eau Claire
KFIZ-AM Fond du Lac
WFDL-AM Fond du Lac
WFDL-FM Fond du Lac
WTCX-FM Fond du Lac
WVFL-FM Fond du Lac
WFAW-AM Fort Atkinson
WDUZ-FM Green Bay
WEMY-FM Green Bay
WIXX-FM Green Bay
WKSZ-FM Green Bay
WKZG-FM Green Bay
WNCY-FM Green Bay
WNFL-AM Green Bay
WOGB-FM Green Bay
WPCK-FM Green Bay
WQLH-FM Green Bay
WKRU-FM Green Bay
WTAQ-AM Green Bay
WYDR-FM Green Bay
WZOR-FM Green Bay
WTKM-AM Hartford
WTKM-FM Hartford
WCLO-AM Janesville
WJVL-FM Janesville
WSJY-FM Janesville
WWHG-FM Janesville
WLIP-AM Kenosha
WKBH-FM La Crosse
WLFN-AM La Crosse
WLXR-FM La Crosse
WQCC-FM La Crosse
WJBL-FM Ladysmith
WLDY -AM Ladysmith
WLKG-FM Lake Geneva
WGLR-FM Lancaster
WHIT-AM Madison
WIBA-AM Madison
WIBA-AM
(stream) Madison
WJJO-FM Madison
WJQM-FM Madison
WLMV-AM Madison
WMGN-FM Madison
WMMM-FM Madison
WMHX-FM Madison
WOLX-FM Madison
WOZN-AM Madison
WTLX-FM Madison
WTSO-AM Madison
WTSO-AM
(stream) Madison
WWQM-FM Madison
WXXM-FM Madison
WXXM-FM
(stream) Madison
WCUB-AM Manitowoc
WLTU-FM Manitowoc
WOMT-AM Manitowoc
WQTC-FM Manitowoc
WAGN-AM Marinette
WHYB-FM Marinette
WLST-FM Marinette
WMAM-FM Marinette
WSFQ-FM Marinette
WDLB-AM Marshfield
WOSQ-FM Marshfield
WYTE-FM Marshfield
WRJC-AM Mauston
WRJC-FM Mauston
WJMT-AM Merrill
WGNV-FM Milladore
WISN-AM Milwaukee
WJMR-FM Milwaukee
WJYI-AM Milwaukee
WKKV-FM Milwaukee
WKTI-FM Milwaukee
WLDB-FM Milwaukee
WLUM-FM Milwaukee
WMIL-FM Milwaukee
WMYX-FM Milwaukee
WNRG-FM Milwaukee
WOKY-AM Milwaukee
WRIT-FM Milwaukee
WRNW-FM Milwaukee
WSSP-AM Milwaukee
WTMJ-AM Milwaukee
WVCY-FM Milwaukee
WXSS-FM Milwaukee
WZTI-AM Milwaukee
WZTI-FM Milwaukee
WLKD-AM Minocqua
WMQA-FM Minocqua
WEKZ-AM Monroe
WBGR-FM Monroe
WCCN-AM Neillsville
WCCN-FM Neillsville
WNAM-AM Oshkosh
WOSH-AM Oshkosh
WPKR-FM Oshkosh
WVBO-FM Oshkosh
WWWX-FM Oshkosh
WVCY-AM Oshkosh
WVCS-FM Owen
WCQM-FM Park Falls
WPFP-AM Park Falls
WPVL-AM Platteville
WPVL-FM Platteville
WBKY-FM Portage
WDDC-FM Portage
WPDR-AM Portage
WPRE-AM Prairie du Chien
WQPC -FM Prairie du Chien
WRJN-AM Racine
WVTY-FM Racine
WNFM-FM Reedsburg
WRDB-AM Reedsburg
WCYE-FM Rhinelander
WHDG-FM Rhinelander
WHOH-FM Rhinelander
WOBT-AM Rhinelander
WRHN-FM Rhinelander
WAQE-AM Rice Lake
WAQE-FM Rice Lake
WJMC-AM Rice Lake
WJMC-FM Rice Lake
WKFX-FM Rice Lake
WRCO-AM Richland Center
WRCO-FM Richland Center
WOWN-FM Shawano
WTCH-AM Shawano
WBFM-FM Sheboygan
WHBL-AM Sheboygan
WHBZ-FM Sheboygan
WLKN-FM Sheboygan
WXER-FM Sheboygan
WGMO-FM Shell Lake
WCSW-AM Shell Lake
WCOW-FM Sparta
WFBZ-FM Sparta
WKLJ-AM Sparta
WPLT-FM Spooner
WHTQ-FM Stevens Point
WPCN-AM Stevens Point
WSPT-FM Stevens Point
1033-FM Sturgeon Bay
WBDK-FM Sturgeon Bay
WDOR-AM Sturgeon Bay
WDOR-FM Sturgeon Bay
WRKU-FM Sturgeon Bay
WRLU-FM Sturgeon Bay
WSBW-FM Sturgeon Bay
KDAL-AM Superior
KDAL-FM Superior
KDKE-FM Superior
KDWZ-FM Superior
WDSM-AM Superior
WDUL-AM Superior
WRVM-FM Suring
WBOG-FM Tomah
WTMB-FM Tomah
WVCX-FM Tomah
WXYM-FM Tomah
WJJQ-AM Tomahawk
WJJQ-FM Tomahawk
WKPO-FM Viroqua
WVRQ-AM Viroqua
WVRQ-FM Viroqua
WEGZ-FM Washburn
WAUK-AM Waukesha
WDUX-AM Waupaca
WDUX-FM Waupaca
WBCV-FM Wausau
WDEZ-FM Wausau
WDTX-FM Wausau
WIFC-FM Wausau
WKQH-FM Wausau
WOZZ-FM Wausau
WRIG-AM Wausau
WSAU-AM Wausau
WXCO-AM Wausau
WIBD-AM West Bend
WMBZ-FM West Bend
WKCH-FM Whitewater
WSLD-FM Whitewater
WDLS-AM Wisconsin Dells
WNNO-FM Wisconsin Dells
WFHR-AM Wisconsin Rapids
WGLX-FM Wisconsin Rapids
WLJY-FM Wisconsin Rapids
WRVN-FM Wittenberg
