Morgan Murphy Media unveiled its new company logo, marking the first major brand refresh in several decades for the family-owned media enterprise. The company said “the new logo represents strength and a bold attitude while paying homage to the company’s rich 135-year history and evolution across four distinct media pillars.”
The centerpiece of the new logo design features four vertical dots that symbolize Morgan Murphy Media’s chronological expansion through different media platforms: print, radio, television and digital.
“This visual representation honors the company’s journey from its founding as the Evening Telegram Co. in 1890 through its current position as a multi-platform media company operating across 12 state,” the release stated.
“The unveiling of our new logo represents more than just a fresh look—it embodies the enduring spirit of Morgan Murphy Media as we honor our 135-year legacy,” said Brian Burns, Morgan Murphy Media President and CEO. “This design pays tribute to our innovative evolution across all forms of media that has allowed us to serve communities through generations.”
President and CEO Brian Burns and VP of Talent and Team Development Kate Murphy Doty represent the latest generation to guide the company’s growth while maintaining its commitment to strong, local journalism and community service.
Founded by John T. Murphy in 1890 as the Evening Telegram Co. in Superior, Wisconsin, the company’s roots began in print journalism. Under the leadership of John T. Murphy’s son, Morgan Murphy, starting in 1932, the enterprise expanded into radio and became one of Wisconsin’s earliest proponents of commercial television with the launch of WISC-TV in Madison in 1956. The company was an early adopter of digital media in 1995, recognizing the internet’s potential when the World Wide Web was just two years old.
The third generation of leadership, Elizabeth “Liz” Murphy Burns and her brother John B. Murphy, continued the family tradition of innovation and growth. Liz became the first woman to serve on the CBS affiliates board in 1981 and emphasized that digital media would be measured as its own business entity and part of the “core business.” John B. Murphy continues as Chair of the Board.
Today, Morgan Murphy Media operates television and radio stations, a print magazine, websites, apps and a digital marketing agency across its 12-state local media footprint, “staying true to founder John T. Murphy’s vision while embracing new technologies and platforms.”
The new logo will be implemented across all Morgan Murphy Media properties and platforms in the coming weeks.
