Morgan Murphy Media will broadcast 13 Milwaukee Brewers games in two Wisconsin markets in a new partnership with the team and Good Karma Brands.
WISC-TV in Madison and WKBT-TV in La Crosse and Eau Claire will broadcast the games to viewers in southcentral and western Wisconsin free for the viewer bringing local Major League Baseball games back to local TV.
“We are thrilled to bring these games to Wisconsin viewers at no cost,” said executive vice president and chief operating officer Brian Burns. “It’s exciting to see MLB recognize the value in reaching new audiences and on platforms that are free for the consumer. We know this will build on the significant fan base across the state.”
In addition to the regular season schedule, the stations will broadcast three spring training games. All games will be offered on the main, in-market CBS affiliate or on the station’s digital sub-channel, 3.2 in Madison or 8.2 in La Crosse/Eau Claire.
Milwaukee-based radio broadcaster Good Karma Brands secured the television broadcast rights for games across Wisconsin and has partnerships with other local TV stations in the Brewers broadcast area.
“We are extremely excited to partner with the Milwaukee Brewers and all of the Wisconsin affiliates to offer Brewers baseball to fans across the state.” said Greg Scalzo, Vice President & Market Manager of Good Karma Brands Milwaukee. “This is an incredible opportunity to deliver free access to our communities across the state, ensuring more fans cheer on the defending NL Central Champion Brewers all season long.”
The broadcast schedule includes three spring training games and 10 regular-season games, including the home opener and select games on Tuesday nights over the course of the regular season. Coverage will include pre- and post-game shows from the Brewers broadcast team.
The full schedule is as follows:
Spring Training
Saturday, March 15 vs. LA Angels (3:10 pm CT)
Sunday, March 16 vs. Cleveland (3:10 pm CT)
Friday, March 21 vs. Arizona (8:10 pm CT)
Regular Season
Monday, March 31 vs. Kansas City (Home Opener; 1:10 pm CT)
Tuesday, April 15 vs. Detroit (6:40 pm CT)
Tuesday, May 20 vs. Baltimore (6:40 pm CT)
Tuesday, June 17 at Chicago Cubs (7:05 pm CT)
Tuesday, June 24 vs. Pittsburgh (6:40 pm CT)
Tuesday, July 8 vs. Los Angeles Dodgers (6:40 pm CT)
Tuesday, July 29 vs. Chicago Cubs (6:40 pm CT)
Tuesday, August 5 at Atlanta (6:15 pm CT)
Tuesday, August 19 at Chicago Cubs (7:05 pm CT)
Tuesday, September 9 vs. Texas (7:05 pm CT)
Morgan Murphy Media’s main stations and digital sub-channels are available free over-the-air to consumers with an antenna. In addition, most cable and satellite providers in both markets carry the channels ensuring wide distribution to reach as many Brewers fans as possible.
“We are deeply committed to serving our local markets not just with our local news and information but through partnerships that allow us to bring live professional sports games to a passionate fan base,” said Burns.
WISC-TV has recently been the broadcast home for select Milwaukee Bucks games in the Madison market and the addition of the Brewers games adds to a growing professional sports offering through broadcast TV.
