Morgan Murphy Media based in Madison will launch a new Marketing and Creative Services team — a company-wide initiative designed to streamline and strengthen marketing efforts across all its platforms. Scot Chastain, General Manager at WISC-TV has been named vice president of the new team. Reporting to Chastain in leadership roles will be directors Chris Hussey and Ross Lytle.
“The new unit represents a significant step forward for Morgan Murphy Media, marking the first time the company has established a dedicated marketing organization to unify branding efforts across all markets while delivering tailored local marketing solutions,” a release from the company stated.
“With Scot’s expertise, he’s the perfect person to lead this initiative,” said Brian Burns, President and CEO of Morgan Murphy Media. “His extensive experience and passion for marketing will be instrumental in shaping a group that drives innovation and meaningful results for the entire company. Alongside Chris and Ross, we have a strong leadership team ready to guide this transformation.”
Scot Chastain said, “I am honored to take on this role, building on my experience at Morgan Murphy Media and throughout my career. With Chris and Ross joining me as directors, we are ready to create a collaborative and data-driven marketing organization that serves our local brands, advertisers, and audiences with excellence.”
Chris Hussey serves as marketing and creative services director at WKBT-TV in La Crosse, part of the Morgan Murphy Media family. He has extensive experience leading marketing strategy, brand development, and media placement across multiple TV markets. The company said he has a proven track record in growing audiences, driving year-over-year revenue growth, and creating high-impact local and regional marketing campaigns. “Hussey brings expertise in multi-platform brand messaging, budget management, team leadership, and community engagement to support Morgan Murphy Media’s strategic marketing goals,” the company stated.
Ross Lytle serves as creative services director at MMM-owned WISC-TV in Madison. The company said he also has a strong background in overseeing marketing services, creative production, and brand growth for TV stations. His experience includes managing creative teams, developing data-driven growth strategies, leading community outreach initiatives, and driving ratings and revenue increases. “Lytle’s collaborative approach with station leaders and focus on innovative marketing solutions will be instrumental in advancing Morgan Murphy Media’s commercial production and brand marketing efforts across its footprint,” the company stated.
Chastain will continue his role as GM of WISC-TV in addition to his new marketing leadership responsibilities.
