WISN 12 in Milwaukee is honoring its 70th anniversary by launching the ‘70 Years of Service’ campaign, in partnership with Hunger Task Force. Throughout 2024, WISN 12 will highlight a different hunger-related need each month, with a call-to-action to address that need. Viewers can also help WISN 12 in this campaign, by making a donation online: .
“For seven decades, WISN 12 has dedicated itself to the community we serve, not just through our news coverage and programming, but also through significant outreach and fundraising initiatives throughout southeastern Wisconsin,” said Jan Wade, president and general manager of WISN 12. “The ‘70 Years of Service’ campaign with Hunger Task Force, continues that passion and commitment to helping others.”
WISN 12 is kicking off the initiative with a $2,500 donation to Hunger Task Force. Each month, the station will then focus on a distinct topic related to hunger, such as highlighting the importance of volunteering, collecting donations of a specific food item, or holding a fundraising drive. WISN 12 is devoting significant coverage to the campaign on-air, online, and across social media, to raise awareness and enact change throughout southeastern Wisconsin.
Wade said working with Hunger Task Force (HTF) throughout 2024 is also very special to the station, since HTF is the station’s valued and longest-tenured partner.
“Hunger Task Force is excited to celebrate WISN 12’s 70th Anniversary! As we enter our 50th year of operation we can celebrate our mutual service to the community, feeding the hungry and working together to end future hunger,” said Sherrie Tussler, CEO of Hunger Task Force.
WISN 12 began its work with Hunger Task Force in 1978, after launching ‘Food For Families’ – a grassroots community project to confront hunger. Among the many highlights throughout the partnership, WISN 12 received the ‘Celebration Of Service To America Award’ by the National Association of Broadcasters (NAB) Leadership Foundation for its commitment to addressing hunger-related issues after helping raise more than $1 million and rescue milk that was unable to be sold by local farmers during the COVID-19 pandemic. During the most recent ‘Food For Families Food Drive’ in 2023, WISN 12 and Hunger Task Force were able to collect more than $152,000 to help local families. Since 2012 more than $1.7 million has been raised during that annual event.
“The great people at WISN 12 were responsible for naming us when the very first ‘Food For Families’ food drive was held. All food collected by WISN 12 was given to our fledging organization, which was called the ‘hunger task force.’ Year after year, the WISN 12 team commits many hours of community service, and their knowledge of anti-hunger work in Milwaukee has become integral to their service to the community,” Tussler said. “There is no better way to celebrate 2024 than to have WISN 12 at our side. Together we are making a difference!”
