Milwaukee TV station WISN 12 (WISN-TV) partnered with Hunger Task Force on the 12th annual Food For Families Food Drive. The 2023 campaign raised $152,207 to provide healthy meals for local families over the holidays. This equates to more than 10,000 turkeys, or 1,200 holiday meal boxes, for those in need. WISN 12 viewers, bolstered by both corporate and individual matching funds, made generous donations online and through a multi-day phone bank.
“For more than a decade, people have come out in droves to support those in need in our community. It’s awe-inspiring to witness each year,” said Jan Wade, president and general manager of WISN 12. “We’re so proud of this initiative with Hunger Task Force and grateful for the viewers and companies who are making sure families don’t go hungry.”
The drive was held Nov. 21-22. During each day, viewers submitted donations online and called in to the WISN 12 phone bank from 6 a.m. – 9 a.m. and from 3 p.m. – 7 p.m. to support the campaign. The donations were amplified by corporate matching funds from both Zurn Elkay Water Solutions and SVA Certified Public Accountants. In addition, two anonymous donors also each matched donations up to $10,000.
“I want to share our deep gratitude to everyone who contributed this year,” Wade said. “You’re putting much needed food on families’ tables, which otherwise may have been empty. What an incredible way to show the giving spirit of the season!”
Since its launch in 2012, the Food For Families Food Drive has raised $1,765,583.
