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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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La Crosse journalist first to receive Boyd Huppert Education Debt Assistance Grant
A reporter and anchor at La Crosse TV station, WKBT-TV, is the first to receive the recently established Boyd Huppert Education Debt Assistance Grant. Allyson Fergot is one of ten who applied for the student debt relief grant set up and funded by supporters of legendary broadcast journalist Boyd Huppert. “Allyson’s dedication is unparalleled,” wrote…
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Reporter, anchor remembered for 45 years in broadcasting
A Wisconsin native with a 45-year broadcasting career has died. Thomas Kurt “Tom” Petersen, 83, died on Saturday. According to his obituary, Petersen left his mark in the broadcasting business working as a reporter and news anchor at TV and radio stations in Wisconsin, Minnesota, Iowa, Michigan and Illinois. He retired from his last position…
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Wisconsin Broadcaster available now
The May/June issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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More graduates added to Walker Broadcast Management Institute
Two graduates of the Walker Broadcast Management Institute got their briefcases on April 16 as the Institute marked the beginning of another three-year cycle. The Institute is designed for broadcast managers and those seeking or being prepared for broadcast management positions. It’s held at the UW School of Business on the UW-Madison campus. This year…
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How can we plan for the future if we don’t know what next week will bring?
Part of the work we do with broadcasters is to help them develop strategic plans. Our process is to conduct research, apply relevant megatrends, and do a deep dive into the client’s past, current situation, and goals for the future. It’s a fascinating process built upon facts, experience, with a little creativity and “gut” mixed…
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Educators’ Column: ‘Still a Thrill’
“In American business, there is nothing stupider than the previous generation of management.” ~Bob Hoffman, The Ad Contrarian As a manager in the radio business, I was acutely aware of the smart generation of broadcasters to succeed my efforts. Thank God for that! On behalf of the Educator’s Committee, we celebrate the talent flowing out…
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President’s Column: WBA mourns the loss of Liz Boyd
The whole WBA family is mourning the loss of WBA NCSA/PEP Coordinator Liz Boyd. Liz was a friend to broadcasters, and dear friend to your WBA team. She was 71. Liz was with the WBA for 20 years and before that worked for WKOW-TV in Madison. As NCSA/PEP Coordinator, Liz had relationships with traffic personnel…
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Outgoing chair reflects on time with a rhyme
These days it is almost impossible to find a headline that doesn’t include ‘AI’ in some capacity. There’s no doubt that it can be useful…when used appropriately. The broadcast industry as a whole has been able to use AI in a variety of ways to help streamline specific workflows. In honor of this fantastic tool,…
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Student Forum to return to Lambeau Field in 2026
The recent Wisconsin Broadcasters Student Forum at Lambeau Field will return to Green Bay in 2026. The date for the next Forum will be Feb. 28, 2026. The recent Forum drew about 200 high school students and 200 college students to the legendary venue to learn about careers in broadcasting and try their hand at…
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Podcast: Local Airwaves, National Impact
Jim Timm (NE Broadcasters Assoc.) and Wendy Paulson (MN Assoc. of Broadcasters) dive into the most critical issues facing local radio and television with National Association of Broadcasters President and CEO Curtis LeGeyt.
