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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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NCSA/PEP program offers many benefits
The following information discusses some of the advantages offered by the NCSA/PEP programs that are run by the WBA and other state broadcasters associations. If your station is not airing the NCSA/PEP spots we send you, please give this article your consideration and then contact the WBA office. Your WBA, and your colleagues, would welcome…
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Wisconsin broadcasters represented at NAB Small Market TV Exchange
Wisconsin’s TV stations were represented this week at the NAB Small Market Television Exchange in Denver. During the conference, WBA President and CEO Michelle Vetterkind caught up with Morgan Murphy Media owner Elizabeth Murphy Burns and NAB Executive Vice President, Television and president of the National Association of Broadcasters Education Foundation Marcellus Alexander. Burns is…
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Wausau area broadcasters help raise money for families of shooting victims
TV and radio stations in the Wausau area were part of a fundraising effort to benefit the families of four people who were killed in a string of shootings in the Wausau area. The four people were killed March 22 in separate but connected shootings in three different Marathon County communities. Dianna Look, 67, and Karen…
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EEO credit available by supporting WBA Foundation Scholarship
Your WBA can help you earn non-job vacancy specific menu option initiative credits for EEO compliance through support of WBA Foundation scholarships. The scholarships are offered to worthy students on an annual basis. The application process is currently underway with a deadline of Oct. 13. To obtain one full “Menu Option Initiative” credit per two…
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NAB President, CEO extends contract to 2023
The National Association of Broadcasters has extended the contract of president and CEO Gordon Smith through March 31, 2023. Smith became the NAB’s CEO in November 2009, succeeding David Rehr, who resigned suddenly in March of that year after three-and-a-half years heading the group. His predecessors included Eddie Fritts, who served for 23 years, and Vincent…
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School supply drive helps Milwaukee students
Thousands of Milwaukee area students will benefit from a TV station’s annual school supply drive. WISN-TV raised more than $67,000 in its fifth annual Class Act School Supply Drive to benefit Milwaukee Public School District students. In addition to monetary donations, viewers from across southeast Wisconsin filled an entire full-sized school bus with backpacks, notebooks,…
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Updates made to WBA awards program
A new brochure shows the changes for the next round of the Wisconsin Broadcasters Association Awards for Excellence program. If you haven’t yet gotten it in the mail, you can find it here. What a great event this has evolved into, with record-setting entry totals, intense, yet friendly competition and an Awards Gala that is the…
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Wisconsin stations send relief to Hurricane Harvey victims
Numerous radio and TV stations in Wisconsin have stepped up to help victims of Hurricane Harvey. Here are a few of the efforts to raise money and collect supplies: WKOW-TV in Madison partnered with the Wisconsin chapter of the American Red Cross to raise more than $120,000 for hurricane relief. During two telethons, the station encouraged…
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Wisconsin radio sales manager wins Radio Wayne Award
A general sales manager with Midwest Communication in Wausau/Stevens Point has won a national award from Radio Ink. Bob Jung won the Radio Wayne award Thursday at the Radio Show in Austin, Texas. He’s entering his 44th year in the business. The Radio Wayne Awards were started by Radio Ink Chairman Eric Rhoads 25 years…
