WBA Board spells out strategic plan for coming years

Late last year, the WBA Board began the important process of building a new strategic plan. The strategic plan we are currently using is one we have used a bit longer than we normally would have, due to the great…
Using your big toe instead of both feet

I’ve been in the media business for close to five decades. I’ve witnessed all sorts of new technology and innovations during that time – everything from the CD’s replacing vinyl, broadcast automation replacing live hosts, and social media replacing marketing….
Sen. Baldwin among original sponsors of bill to protect AM radio

Wisconsin Senator Tammy Baldwin is among a group of 11 bipartisan lawmakers leading the support for the “AM Radio in Every Vehicle Act,” aimed at preserving AM radio in the dashboard. If passed, the bill would: The full list of…
Milwaukee radio programmer named Young Professional of the Year

The content director for Milwaukee radio station 101.7 The Truth (WKGB-FM) is the WBA’s 2023 Young Professional of the Year. Kyle Wallace was the highest ranked of the five young broadcasting professionals recognized this year for making a significant impact…
Wisconsin Broadcaster available now

The May/June issue of the Wisconsin Broadcaster is now available. Highlights from this issue:
Duke Wright estate endows MTI, which will now bear his name

An endowment from the estate of WBA Hall of Fame broadcaster and WBA Foundation Legacy Club member Duke Wright will secure the long-term future for the WBA Media Technology Institute, which will now bear the name the “WBA Duke Wright…
Station collects cereal, oatmeal for food pantry

Life 102.5 (WNWC) in Madison and The River Food Pantry collected 133 pounds of cereal and oatmeal at The Rend Collective concert. Life 102.5 has been partnering with the River Food Pantry for a few years, in order to make…
Edge donates raffle winnings to WBA Foundation

Stephanie Edge with Radio Plus Bay Cities won the 50/50 raffle at the WBA Awards Gala on May 6 and donated her winnings back to the Foundation. The raffle raised $1,685. Edge is the business manager for Radio Plus Bay…
Three WBA News Operations of the Year outcomes affected by error

The outcomes for three News Operation of the Year Award races announced at the WBA Awards Gala Saturday are affected by a point tabulation error. The stations have been informed and awards will be produced and delivered to the stations….