WOZZ Wausau flips to Rock

Midwest Communications radio station WOZZ in Wausau is switching formats from Variety Hits to Rock. “The Beast” has taken over the airwaves at 94.7 and 102.9. The Beast is a mainstream Rock Station that plays the best Rock from artists…
Melendez named “YP of the Month”

WISN-TV Sports Director Dario Melendez is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks…
Combat Hunger raises more than 65,000 Meals for veterans in need

The radio stations of Woodward Community Media (WCM) and Feeding America Eastern Wisconsin recently joined forces to wage an all-out battle against veteran hunger at the 6th Annual “Combat Hunger 2024” event on June 27 in Appleton. From 6 a.m….
Keeping pace with media industry trends: The role of social media assignments in college courses

As an educator in higher education in the ever-evolving field of media studies, I have the privilege of being entrusted with preparing our students for careers in a rapidly changing broadcast industry. With the advent of social media, the landscape…
What we do matters and it’s fun!

Freshly home and back to work from an amazing WBA Summer Conference, I’ve had time to reflect on the many conversations that I was able to share with fellow broadcasters from around Wisconsin in just two short days. The resounding…
WBA Awards provide ‘return on investment’

The excitement of the 2023 WBA Awards for Excellence banquet is still fresh, and it’s already time to be thinking about your station’s nominations for the 2024 awards. I joined the Awards Committee right before May’s big event, and in…
Wisconsin Broadcaster available now

The July/August issue of Wisconsin Broadcaster is now available. Highlights from this issue:
Wisconsin Army National Guard seeing results

Your Wisconsin Army National Guard team is so grateful for you! The way you have welcomed our team and prioritized our stories has blown us away. You are helping us “fight our strength war”, and we are excited to share…
Aspiring broadcaster shows bright future ahead

It was wonderful to see so many of you at our WBA Summer Conference at the beautiful Hotel Retlaw in Fond du Lac! What a terrific venue! We hope you enjoyed your time in downtown Fond du Lac, and that…

