Seehafer Broadcasting’s executive assistant and marketing consultant Genesis Lois is the WBA Young Professional of the Month for the month of August.
The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. A subcommittee of the WBA Board of Directors will select the Young Professional of the Year, who will be recognized at the 2025 WBA Summer Conference on June 18 in La Crosse.
Lois was nominated by Seehafer Broadcasting Vice President Terry Stevenson who wrote of Lois, “Throughout her time with us, I have seen tremendous growth and maturity far beyond her age. Gen is always willing to take on additional roles and responsibilities, and she excels at each of them.”
“Where Genesis really shines is through her ability to connect with people,” he wrote. “From her coworkers, to advertising partners and on-air guests, as well as community members, Gen has the ability to read each situation and put people at ease. She brings these skills to her interactions with advertising partners, whether she’s checking in with them, communicating with them regarding logistics, or welcoming them into our offices and studios. She works with advertising partners to record their spots, and she has even taken on the role of co-hosting some of our on-air partner programs.”
Here’s more about Lois:
Company: Seehafer Broadcasting
Position: Executive Assistant and Marketing Consultant
Years at station: 2 Years
Started in broadcasting (year): 2021
1) How did you get into broadcasting?
I was a nanny for one of Terry Stevenson’s best friends and when Terry needed an assistant his friend recommended me, and the rest has been history.
2) How do you view the role of young professionals in broadcasting?
As a challenging yet rewarding job.
3) What advice would you give to other young broadcasters?
Always be willing to learn and grow.
4) What does the future of broadcasting look like to you?
Very Bright:)
