Magnum Media’s 100.1 Thunder Country (WDDC) in Portage helped the Portage Lion’s Club hold a successful online/radio auction, almost doubling the amount raised the previous year.
The 48th annual event was the first time an online auction was integrated into the fundraiser. The online auction ran for three weeks giving the Portage community time to get registered, review the online catalog, and begin bidding.
The last day of the auction was at the Portage VFW Hall where the old-style paper bidding took place in parallel to the online auction for a couple hours while the club had “live” radio time to recruit new members, explain the services the club provides to the community, and interview local celebrities.
The Portage Lions Club thanked the local businesses that donated items and sponsored the fundraiser, the Portage VFW for hosting the event, and 100.1 Thunder Country for the airtime and coverage of the auction.
