
A Madison TV station helped the Wisconsin Chapter of the American Red Cross raise $120,000 for hurricane relief during two 18-hour telethons.
WKOW earlier held a telethon for victims of Hurricane Harvey, raising about $95,000. On Sept. 13, the station held a second telethon for victims of Hurricane Irma. The two events together raised more than $120,000 for Hurricane Harvey and Irma relief.
“Our wonderful viewers took the time to pick up the phone to be part of the solution to these natural disasters,” WKOW news Director Ed Reams said. “We cannot thank them enough for their generosity.”