Big Radio’s Janesville radio stations raised a record $51,000 during annual holiday charity events during the first two weeks of December.
The stations said the events demonstrate how local listeners, advertisers, and on-air talent can unite to make a tangible impact.
An online auction ran Dec. 1-8, featuring 35 items from 18 clients and generating nearly 300 bids from listeners across the community. An on-site donation drive Dec. 12 partnered with a major sponsor to collect toys, food, and monetary donations.
When the totals were processed, Big Radio was proud to be the promotional vehicle that delivered an estimated $51,205 to two vital organizations, E.C.H.O. and The Salvation Army. The effort helped to ensure that funds raised stay focused on supporting local families and essential services during the holiday season.
“Local radio isn’t just about music and talk—it’s about community, said Big Radio owner Ben Thompson. “This event shows the incredible power of local radio and its advertisers to come together and make a real difference. Every bid, every donated item, and every sponsor proves that when local businesses and listeners unite, amazing things happen.”
