Heinkel to retire after 38 years in broadcasting

In the News People

Experienced broadcast seller and manager Brad Heinkel is retiring after 38 years in Wisconsin broadcasting.

Heinkel started his career at WIZM in La Crosse in 1984 working in sports and sales. He moved to TV sales in 1986 at WXOW in La Crosse and held sales and management roles at WFRV-TV in Green Bay, WSAW-TV in Wausau, and WAOW-TV in Wausau, where he also served as station manager.

He will retire from WGBA-TV in Green Bay effective Friday.

Heinkel said he’s looking forward to more golf and time with his grandson.