Your WBA enjoys a strong relationship with the Wisconsin Army National Guard (WIARNG) and that relationship with the association and its members is getting stronger as the Guard seeks to boost recruiting and our broadcasters step up to help.
Journalists from two Gray television stations recently provided the Guard with media training, which included mock on-camera interviews and important tips for working with local radio and TV stations. Thank you! The Guard plans to repeat this training for more of its recruiters.
You, our valued members, can help by drawing attention to the local recruiting needs of the Wisconsin Army National Guard. Encourage interviews with Guard representatives and tell those local stories about how the Guard is always serving local Wisconsin communities.
Guard representatives spoke to your WBA Board at our recent January meeting to talk about how our two organizations can work together to make sure the Guard remains a strong pillar in our state. At that meeting, the Guard presented the WBA with a wonderful symbol of our valued partnership. It will be displayed proudly in the WBA office.
The Guard has long been a part of our WBA NCSA/PEP program and recently committed to another one-year contract with an option to extend it for two additional years. We’re thrilled that the WBA can serve the Guard in this way, and we know our NCSA/PEP member stations will proudly air these spots in support of the Guard.
Thank you to our friends at the Wisconsin Army National Guard for ALL you do. You do so much. Wisconsin needs you!
Student Forum and Student memberships
Please join me in welcoming approximately 400 new members to the WBA! Your WBA Board voted in January to extend membership to students. All students who attended the WBA Student Forum at Lambeau Field on Feb. 24 are now officially members of the WBA!
The Forum was a huge hit and you can read all about it here. If you’ haven’t already seen our video highlights from the day, be sure to check that out on our social media and YouTube channels.
We expect to be going back to Lambeau next year for the WBA Student Forum. Stay tuned for more on that.
I hope to see you at one (or more) of our upcoming events, like the Walker Broadcast Management Institute April 23-25, the Awards Gala on May 4, or the Summer Conference on June 19-20 in Fond du Lac.
There’s a lot going on and many opportunities to be a part of your WBA community!
Michelle Vetterkind
WBA President and CEO
