Gov. Evers signed into law on March 21 a bill requiring the disclosure of content from artificial intelligence in political ads, which included an amendment protecting broadcasters and other parties from legal liability.
The legislation requires a new disclaimer on political campaign commercials using artificial intelligence in video, audio, or print content. Your WBA successfully lobbied for an amendment to the bill which would exclude commercial broadcasters, cable, and print from any action legal or otherwise, that would result in a violation of this new law.
The amendment was approved on a bipartisan basis in both the State Assembly and the State Senate committees and passed unanimously by both legislative bodies.
WBA members were involved in communicating with lawmakers the importance of the amendment. Thank you to everyone who participated.
