Time: 8:00 a.m.
Location: Madison Marriott West
In accordance with Madison Marriott West guidelines, the hotel is abiding by whatever Dane County health mandates are in place at the time of the Student Seminar. At this time, attendees will be required to wear a mask except while eating or under other circumstances as detailed in the mandate. Masks and hand sanitizer will be available.
Register Here
Hotel Reservations:
Make reservations here. Booking deadline is Feb. 11.
AGENDA
8 a.m. – 9 a.m. Registration
9 a.m. – 9:05 a.m. Introductions and Brief Orientation
9:10 a.m. – 9:55 a.m. First Breakout Sessions
Value of diversity for content creators
Improving and protecting your social media brand
How to improve your networking skills
Business of broadcasting: The state of the industry
Finding and targeting a podcasting audience
Careers in sports reporting, anchoring, play-by-play
New technology in news coverage
Student TV Roundtables
TV and Radio Air Checks
9:55 a.m. – 10:05 a.m. Break
10:05 a.m. – 10:50 a.m. Second Breakout Sessions
Value of diversity for content creators
Improving and protecting your social media brand
How to improve your networking skills
Business of broadcasting: The state of the industry
Finding and targeting a podcasting audience
Careers in sports reporting, anchoring, play-by-play
New technology in news coverage
Student Radio Roundtables
TV and Radio Air Checks
10:50 a.m. – 11 a.m. Break
11 a.m. – 11:45 a.m. Third Breakout Sessions and WBA Job Fair (11 a.m. – 1 p.m.)
Value of diversity for content creators
Improving and protecting your social media brand
Finding and targeting a podcasting audience
Careers in sports reporting, anchoring, play-by-play
11:45 a.m. – 11:55 a.m. Break
11:55 a.m. – 12:50 p.m. WBA Job Fair and Speed Networking
SPEED NETWORKING
Small group breakout session featuring advice from professionals in news, production, sales, entertainment, etc.
1 p.m. – 2:30 p.m. Lunch
• Keynote Address – Dan Shelley, RTDNA Executive Director
• Presentation of the WBA Foundation Scholarships
• WBA Student Awards for Excellence
2:30 p.m. – 2:40 p.m. Wrap-Up and Door Prize Drawings
Student Seminar Sponsors
BREAKOUT SESSION DETAILS
VALUE OF DIVERSITY FOR CONTENT CREATORS
Aisha Morales, Weekday Morning/Noon Anchor, WBAY-TV, Green Bay
Cruz Medina, Meteorologist, WBAY-TV, Green Bay
Charlotte Deleste, Anchor/Reporter, WISC-TV, Madison
Alexandra Rivera Grant, Editor of Diversity and Inclusion, Marquette Wire
Moderated by Ganga Vadhavkar, UW-Eau Claire
IMPROVING AND PROTECTING YOUR SOCIAL MEDIA BRAND
Tom Beckman, CEO and Owner, 28 Power
HOW TO IMPROVE YOUR NETWORKING SKILLS
Jennifer Winding, Executive Recruiter/Talent Development
Moderated by Cary Elza, UW-Stevens Point
BUSINESS OF BROADCASTING: THE STATE OF THE INDUSTRY
Terry Stevenson, Vice President, Seehafer Broadcasting
Don Vesely, General Manager, WMTV-TV, Madison
Mike O’Brien, O’Brien Betterment, LLC., Janesville
FINDING AND TARGETING A PODCASTING AUDIENCE
Dusty Weis, President, Podcamp Media
Vanessa Reza, Producer and MMJ, WMTV-TV, Madison
Moderated by Pat Hastings, UW-Madison
CAREERS IN SPORTS REPORTING, PLAY-BY-PLAY
Brandon Kinnard, Sports Director, NBC 26, Green Bay
Kaitlin Sharkey – Sports Anchor/Reporter, FOX32 Chicago
Moderated by Brian Lucas, UW-Whitewater
NEW TECHNOLOGY IN NEWS COVERAGE
Jeremy Nichols, Chief Photographer, WMTV-TV, Madison
STUDENT RADIO ROUNDTABLES
Kelsey Brannan, UW-Madison
STUDENT TV ROUNDTABLES
Justine Stokes, UW-Oshkosh
RADIO AND TV AIRCHECKS
Bring in your reels and airchecks (have hyperlinks handy) and experience critiques from professional broadcasters.
Dani Maxwell, News Director, WKOW-TV, Madison
Tim Etes, Market President, iHeartMedia Madison
Ben Jandt, Program Director, WIBA-AM, Rewind 921FM, U100.9FM, Madison
Moderated by Nancy Stillwell, Madison College
About Dan Shelley:
Dan Shelley is Executive Director of the Radio Television Digital News Association and Foundation (RTDNA/RTDNF). He is a longtime member of the Association, a former Chairman of the Board and most recently served as Foundation Secretary/Treasurer before becoming Executive Director in 2017. He is based in New York.
Previously, Dan was Senior Vice President of Digital Content Strategy for iHeartMedia. In that role, he was responsible for the development of a national content strategy as well as the execution of all content across iHeart’s 850+ radio station sites in 150 markets. Prior to joining iHeartMedia, Dan was a Senior Vice President at Interactive One, part of the Radio One (now Urban One) family of companies. Dan oversaw the digital platforms of the company’s 50+ radio stations. He also managed relationships with other digital publishers that partnered with Interactive One.
Prior to joining Urban One, Dan was Director of Digital Media at WCBS-TV, New York, the flagship station of the CBS Television Stations Group. While there, he shepherded wcbstv.com from fifth place to first place among local television news websites in the nation’s largest media market. He helped other CBS owned and operated TV stations across the country enhance their digital strategies. He also served as an executive producer for WCBS-TV News.
Dan’s career includes many years in radio management. He was news director/assistant program director at WTMJ-AM in Milwaukee where he was in charge of news and special events coverage. He also helped run operations for WTMJ’s Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks radio networks. Before Milwaukee, Dan was news director at KTTS-AM/FM in his hometown of Springfield, Mo. He holds an Electronic Media Communications degree from Missouri State University, which honored him in June 2018 with its Outstanding Alumnus of the Year Award, citing his career in journalism and leadership positions at RTDNA as evidence of his years-long commitment to public service, a primary mission of the university.