You bought it, you built it, worried about it, lost sleep over it, and celebrated it. It fed you, clothed you, bought you housing, and you enjoyed a life in your community few can understand. BUT… have you given any serious thought to what you want to happen to it once it’s not yours?
Succession planning is deeply private and personal, complicated, and is too important to do on your own.
WBA leadership has vetted a select few succession planners and consultants. If you are thinking ahead and what some help to decide what happens to the stations you have devoted much of your life to, you can contact Michelle Vetterkind at the WBA offices. She will confidentially direct you to someone who can help you with those decisions.
By not making any decisions, you are most likely making the worst decision. Take control of your stations’ future and start making a succession plan.
