Morgan Murphy Media named broadcasting and media veteran Scot Chastain vice president and general manager of WISC-TV in Madison.
Chastain has been a local TV general manager twice before, in Lansing, Michigan and Sacramento, California. Most recently, he was director of sales and marketing for KUTV in Salt Lake City, Utah.
Earlier in his career, Chastain spent more than two decades at NBC ending as head of affiliate marketing for the network.
“Scot Chastain’s depth of broadcasting and media leadership really stands out,” said Brian Burns, Morgan Murphy Media executive vice president and chief operating officer. “He has a strong vision for how to lead and grow a local media organization and has the results to prove it.”
In Madison, he will oversee the CBS affiliate WISC-TV, Television Wisconsin (OTA 3.2, cable channel 14), the award-winning local website channel3000.com, the city-regional monthly publication Madison Magazine, and a local digital agency, Phase 3 Digital.
“I am thrilled to be joining Morgan Murphy Media and leading its multiple broadcast and digital operations in Madison, Phase 3 Digital, Madison Magazine and contributing to the success of other verticals throughout the company,” said Chastain. “I am looking forward to driving even greater success for the Madison businesses and across the entire portfolio for brand, content, digital, revenue and operations. The reputation of the company precedes itself and I am excited to be a part of the team that takes us to the next level.”
In his latest role in Salt Lake City, Chastain was one of the key leaders in driving local business revenue, expanding local sports partnerships, including playing a vital role in relaunching the Utah Jazz back on broadcast TV in the DMA on KJZZ-TV. In doing so, the stations extended its value in the local market.
“We have a unique set of challenges and opportunities in front of us in local broadcasting,” said Burns. “The need for high quality local news, information and local programming is as greater than ever and I’m confident Scot will be the right person to find ways to deepen our engagement with local audiences and build creative and effective solutions for advertisers.”
Before his time at NBC, Chastain had various leadership roles in marketing, promotions, and production at local stations in Louisiana, North Carolina, and Texas.
Chastain will start in this new role in early March.
