Lifelong broadcaster and WBA Hall of Famer Larry Busse has died. He was 87.
His broadcast career began in 1961 as farm director at WBAY-TV in Green Bay. In 1965, he joined the sales department of WLUK-TV in Green Bay, starting a 19-year tenure with the Post Corporation.
During that time, he managed Post Corporation television stations in Marquette, Michigan; Rochester, New York; and WLUK-TV and WEAU-TV in Eau Claire, as well as its sister radio stations, WAYY-AM and WAXX-FM.
In 1984, he became President of Gillett Communications which had acquired the Post Corporation stations. From 1987-1998, he was President of Busse Communications, heading up a group of stations, including WEAU-TV, that were spun off from Gillett.
Busse served on the board of directors of the Michigan and New York state broadcasters associations and on the National Association of Broadcasters Small Market Advisory Committee.
He was indicted into the WBA Hall of Fame in 2000.
According to his obituary, visitation will be held at Nicolet Memorial Gardens Mausoleum in Green Bay on Oct. 21 from 9:30 a.m. until the time of service at 11 a.m. A luncheon will follow at The Rite Place. In lieu of flowers, donations can be made in memory of Larry Busse to CurePSP, Unity Hospice, or the Howe Elementary Community School in Green Bay (checks can be sent to 525 S Madison Street, Green Bay, WI 54301).
