Broadcaster remembered for 46-year career in Wisconsin

In the News People

Nelson Andrew Lent, who spent 46 years on the air on Wisconsin radio stations, died Aug. 9. He was 84.

Lent started his radio broadcasting career at WHSM in Hayward in 1959. In 1960 he moved to WJMC in Rice Lake and in 1961 was the first voice on the air for a new radio station in Eagle River.

In 1963 they moved to Black River Falls where he started working at WWIS-AM as the station’s engineer and on-air announcer. In 1968 he became general manager.

According to his obituary, Lent is perhaps best remembered as the voice of the Buy Line program.

He retired in 2005.

Memorials can be directed to Interfaith Volunteers or the Jackson County Animal Shelter. Lent did not wish to have a service or funeral, so nothing is planned.