WFRV-TV Vice President and General Manager Judson Beck is retiring after 44 years in broadcasting.
Beck joined the Green Bay station in 2022 after serving seven years as Vice President and General Manager of fellow Nexstar stations WLAX-TV/WEUX-DT in La Crosse and Eau Claire. He started his career in broadcasting at a small college radio station (KRCU) at Southeast Missouri State University.
Prior to joining Nexstar, Beck spent the majority of his career working with CBS and News Corp in Chicago. He began as account executive for the CBS Spot Sales Office and was later promoted to manage that office. He moved to News Corp and built a sales team of more than 30 people to form Fox Station Sales. In 2004, he transitioned to the Fox Television Stations Division and was named Vice President and General Sales Manager for WFLD-TV/WPWR-TV in Chicago. He also held sales leadership positions at Univision, and at Living Social, an e-commerce company.
Beck said WFRV-TV’s coverage of the NFL Draft was one of their greatest achievements and a personal best moment for him.
“We launched coverage 12 weeks before the draft with a weekly half hour program ‘Titletown’s Turn.’ Our opening day coverage included eight hours of live coverage from our Titletown location, and we continued coverage through Saturday,” Beck wrote. “Many on our staff commented that it was the greatest professional achievement of their careers, and we know we won the day versus the competition.”
Beck served in the Navy, including a four-month deployment to the USS Durham in the Persian Gulf during Operation Desert Shield/Storm.
In his last year at WFRV-TV, he also served as Chair of the WBA Board of Directors. His retirement comes as his term as Chair ends.
