After 40 years of leadership, WISC vice president and general manager Lyle Banks will retire at the end of the year.
Banks has had a sweeping and successful career as a broadcasting executive, entrepreneur, interim executive and board member for major media, healthcare, digital, for-profit and non-profit organizations. He has led teams at some of the largest TV markets in the country.
He joined WISC-TV in 2020 as general manager saying it was always his goal to work at Morgan Murphy Media. “I knew they provided a work culture that would be very compatible with my values.”
“Joining the company did not disappoint and I’ve met so many colleagues that I now consider friends for life,” Banks said.
Banks is a decorated broadcaster who has selflessly donated his time and expertise through community and broadcasting boards of directors. Additionally, he has had considerable board and trusteeship experience with roles at major media and healthcare organizations. He’s previously served on National Association of Broadcasters TV Board of Directors and currently sits on the WBA Board of Directors.
Banks is a graduate both of General Electric’s exclusive Executive Development Course and the NAB’s Broadcast Leadership Training program.
He has mentored hundreds of broadcasters through his career through board and professional relationships.
“Lyle has been a friend for decades and it was so exciting to be able to work with him directly for the past four years,” said Elizabeth Murphy Burns, Morgan Murphy Media president and chief executive officer. “We wish him the very best in retirement.”
Banks demonstrated ratings and revenue growth at WAVY-TV in Norfolk, Virginia, WMAQ-TV in Chicago, Illinois and WGCL-TV in Atlanta, Georgia before coming to Madison.
“Lyle Banks brought a wealth of knowledge and experience to Madison and Morgan Murphy,” said Brian Burns, Morgan Murphy Media executive vice president and chief operating officer. “Joining our two companies in the middle of a pandemic and leading through that tumultuous time was not easy. It was clear from day one he cared deeply for our staff and company.”
Banks will retire at the end of the year.
