Madison TV station WKOW-TV collected more than 20.000 toys to help for more than 8,000 children in the community through an annual toy drive.
WKOW has partnered with the Marine Corps Reserve and Toys for Tots for more than 30 years. Every year the station helps collect toys for children in the Madison area to help make the holidays a little brighter for families in need.
This year was the third year of an additional partnership with United Way of Dane County which assists in determining which families are most in need. They implemented a new toy distribution process that ensures the project is achieving its greatest potential to help others.
