A Madison television station raised nearly $130,000 for victims of flooding in South Central Wisconsin during a telethon with the Wisconsin Chapter of the American Red Cross.
WKOW-TV encouraged viewers to donate money during the Sept. 6 broadcast. The effort brought in $129,381 for flood relief.
“This disaster hit us hard here at home, but our viewers and community organizations still stepped up to help their neighbors,” WKOW News Director Ed Reams said. “We cannot thank them enough for their generosity.”
