The Wisconsin Broadcasters Association turns 75 next year, and what better way to mark the occasion than with the “Diamond Jubilee” theme Wisconsin Broadcasters Awards? Like a diamond, the Association’s legacy, and the work of Wisconsin broadcasters, shines with brilliance, strength, and timeless beauty.
And in the spirit of shining bright, we’re rolling out a few sparkling updates to this year’s annual awards for excellence.
One of the most exciting changes is the addition of ‘General Judging Criteria’. These new guidelines remind everyone exactly what judges are looking for as they review entries. Alongside the specific category descriptions you already know, judges will also consider qualities like value, accuracy, creativity, and originality. Think of it as a polished checklist to help you present your best work, and to make sure the judging process is as fair and transparent as possible.
And here’s something brand-new you’ll notice: social and digital media entries may now be submitted in either horizontal or vertical format. Categories that accept vertical video will be clearly noted in the descriptions. So don’t hold back. This is your chance to show off those innovative, creative vertical entries that are redefining how audiences engage with your work.
But that’s not the only glow-up! A few categories have been updated to reflect today’s fast-changing industry. For example, online promotion categories have been reworked to better match how broadcasters connect with audiences in the digital space. And for our television friends, we’re giving you more time to sparkle: promotional spots may now be up to two minutes long – twice the previous limit. These tweaks ensure that entries can truly showcase the craft and creativity that define Wisconsin broadcasting.
As always, the updated rulebook will outline every detail. It’s your ultimate guide to making sure your submission stands out.
Of course, part of the fun of the WBA Awards is the friendly competition. Every year, broadcasters across the state submit their finest work to be judged by their peers. And every year, the creativity, dedication, and passion of Wisconsin broadcasters shine through. So, as you prepare your entries for the Diamond Jubilee, remember: The bar is high, the competition is ready, and this is your moment to sparkle.
After all, as Tom Petty once said, “Some days are diamonds, some days are rocks.” We hope your WBA experience this year is nothing but diamonds, and we can’t wait to celebrate the brilliance of Wisconsin broadcasters together!
So, polish up those entries, put your best work forward, and get ready to shine bright like a diamond at the 2025 WBA Diamond Jubilee Awards!
Heather Reese
WBA Awards Committee
