The WBA and Jacobs Media is teaming up to bring members a video series aimed at helping stations build their digital strategies. The first video is below. Check back every two weeks through August to catch the next videos in the series. We’ll tackle topics like analytics, social media, podcasting, and mobile app strategies.
Here’s the first video:
Digital Strategy for Broadcasters
In this short video, Jacobs Media’s digital consultant, Seth Resler, outlines an overarching digital strategy for your station. He’ll show you how your different digital tools fit together in a way that connects back to the bottom line. This broad view will provide the backbone of your online gameplan.
Website Design for Broadcasters
In this short video, Jacobs Media’s Seth Resler shows you how to approach the design of your station’s website and avoid common mistakes.
Digital Analytics for Broadcasters
In this short video, Jacobs Media’s Seth Resler shows you how your station can use digital analytics tools to measure success on your digital platforms.
Social Media for Broadcasters
In this short video, Jacobs Media’s Seth Resler shows you how your station can use social media to promote your station and your station’s website.
SEO for Broadcasters
In this short video, Jacobs Media’s Seth Resler shows you how stations can use search engine optimizations to make sure their fans can find them on the internet.
Email Marketing for Broadcasters
In this short video, Jacobs Media’s Seth Resler shows you how stations can use email marketing to connect with their audiences through their inbox.
Podcasting for Broadcasters
In this short video, Jacobs Media’s Seth Resler shows broadcasters can expand their audiences using podcasting.
Mobile Apps for Broadcasters
In this short video, Jacobs Media’s Seth Resler talks about how mobile apps fit into a broadcaster’s overall strategy.
Text Messaging Strategy for Broadcasters
In this short video, Jacobs Media’s Seth Resler talks about how text messaging fits into a broadcaster’s overall strategy.
