Long Range Plan

Name

First

Last

Rate on a 1-5 Scale

Rebranding

How well known are the following concepts:

Wisconsin broadcasters are local, trusted.

Selected Value: 3

1- Not known or not believed by the public 5 – Well known and trusted by the public

WBA is an educational resource.

Selected Value: 3

1- Not known or utilized by broadcasters 5 – Well known and well utilized

Broadcasters are embracing new technology.

Selected Value: 3

1- Not known by broadcasters 5 – Well known by broadcasters and being used by customers

Broadcasters serve the public.

Selected Value: 3

1- Not known by the public 5 – Well known by the public

Broadcasters offer professional development opportunities.

Selected Value: 3

1- Not known or not utilized by broadcasters 5 – Well known and well utilized by broadcasters

Strengths members reflect

All employees of WBA member stations are members of the WBA..

Selected Value: 3

1- Not known by broadcasters 5 – Well known by broadcasters and they send team members to WBA resources

Recruiting

Rate completion of the following concepts:

Students are members of the WBA community.

Selected Value: 3

1- Not started 5 – Student membership complete and gaining members

WBA is a resource for tomorrow’s broadcasters and works closely with university faculty to help future broadcasters.

Selected Value: 3

1- Not started 5 – Fully complete

WBA enables broadcasters to connect with high school students.

Selected Value: 3

1- Not started 5 – Program is complete and used actively and extensively with high schools

Members seek to recruit from diverse communities.

Selected Value: 3

1- Not started 5 – Approach and systems are documented and in use – We are gaining diverse members

Broadcasters offer professional development opportunities.

Selected Value: 3

1- Not started 5 – Fully complete

Expand Strengths

Rate your level of agreement with the following:

WBA has strong legislative relationships that serve the industry well.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA generates enthusiasm and engagement with its members.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA is a resource for tomorrow’s broadcasters and works closely with university and high school faculty to help future broadcasters.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA aligns members to work on common goals.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

ABIP and the Legal Hotlines are useful resources for all broadcasters.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA members find connection through awards and recognition offered in numerous forms.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

Member Engagement

Rate your level of agreement with the following:

WBA relies on members for strong legislative relations.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA members rely on the WBA to be “in the know.”

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA harnesses numerous station and national networks to benefit broadcasters.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA members seek active participation in the wider community of broadcasters.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA members seek to remain on top of trends affecting their stations and the future.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

Opportunities

Rate your level of agreement with the following future opportunities for the WBA:

WBA members seek growth in audience and revenue through streaming media.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA members seek growth in audience and revenue through podcasts.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

WBA members seek new opportunities to grow business through new economic models.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

ATSC 3.0 provides broadcasters opportunities to better serve their communities.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

Broadcasters seek diverse staff to best reflect local communities.

Selected Value: 3

1- Strongly disagree 5 – Strongly agree

Copyright © 2025 Wisconsin Broadcasters Association

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