Wisconsin Broadcasters Association
Date:  June 22 - June 23, 2016
Location: Radisson Hotel & Convention Center, La Crosse, Wisconsin


8:00 am – 6:30 pm: Registration
Location: Hotel Lobby

8:00 am: Annual Golf Tournament 
Location: The Golf Club at Cedar Creek

8:40 am – 4:30 pm: WBA Engineering Day Sessions
Location: Zielke Suite, La Crosse Convention Center

10:00 am – 11:00 am: Hiring, Training and Retaining Sales Personnel 
Location: Minnesota Room
Hiring, Training and Retaining Sales Personnel has always been a challenge for the media.  We have a reputation when it comes to ‘sales turnover’. I believe we have identified a process that not only allows you to hire and train the right personnel, you will also retain them! At Radio-Plus Bay Cities, we have implemented a process over the last several years and have not lost a sales rep yet! Join us as we review the process and assist you in hiring, training and retaining a high performance sales team.
Speaker: Barb Van Dei Hei, Bay Cities

11:00 am – 12:00 pm: The First Years: Building a Foundation for Success 
Location: Minnesota Room
A session specifically for brand new broadcasters! Are you just beginning a broadcasting career, or maybe graduating soon and want to get started the right way? Hear from various members of the WBA’s Young Professionals, who will share their personal experiences from their first few years on the job like negotiating contracts and starting salaries, working with colleagues and superiors of different generations, and their own personal keys to building a successful career in broadcasting right from the very beginning. 
Speakers: JT Koser, Koser Radio Group; Jessica Laszewski, WSAW-TV; Hannah McClung, WISC-TV and Geoff Shields, WMTV-TV

2:00 pm – 4:00 pm: Job/Career Fair 
Location: Wisconsin Room/Wisconsin Foyer
SPONSORING PARTNER: Wisconsin Army National Guard

4:00 pm – 5:00 pm: Legislative Session 
Location: Minnesota Room
Speakers: Kelly Radandt, WBA State Legislative Chair; Brandon Scholz, The Capitol Group; Roger Utnehmer, Nicolet Broadcasting; Michelle Vetterkind, WBA President & CEO
SPONSORING PARTNER: Wisconsin Army National Guard

5:00 pm – 7:30 pm: Exhibit Reception
Location: Hotel Ballroom Foyer

6:00 pm – 7:30 pm: Young Professionals Brewery Tour
Location: Meet in the Hotel Lobby

7:30 pm – 10:00 pm: Dinner
Location: The Cargill Room, 328 Harborview Plaza, La Crosse
PARTNER: Wisconsin Army National Guard


7:00 am – 7:00 pm: Registration
Location: Hotel Lobby

8:30 am – 9:45 am: Business Breakfast
Location: Ballroom A
Speakers: Tom Allen, WBA Chair; Nancy Douglass, WBA Treasurer; Steve Lavin, WBA Secretary; Michelle Vetterkind, WBA President & CEO
SPONSOR:  E.W. Scripps Company

9:45 am – 10:15 am: Economic Update
Location: Ballroom A
Speakers: John Benjamin and Erica Hill, BMO Private Bank

10:30 am – 11:45 am: Morning Session
Location: Wisconsin Room
Contagious Selling: How to Sell Profitably in a Media Fragmented World
Things are not the way they used to be. Customers are more demanding, less loyal, have more choices, and the window to connect with them is smaller than ever. Gimmicks and old worn out sales tactics don’t work in this highly media fragmented world. The best (and only) way to be successful selling to a 21st century customer is to NOT sell at all. You should be focused on building a relationship rather than merely closing a sale. When two people want to do business together, the details will be worked out. But, if two people don’t want to do business, there is nothing in the details that will make it happen. In short, your job is to make people WANT to do business with you. You do this by being “contagious” and by demonstrating ROI. 
Speaker: David Rich, Rich Ideas

12:00 pm – 1:30 pm: Lunch
Location: Ballroom B
Keynote Address: Servant Leadership
Speaker: Tom Thibodeau, Viterbo University
SPONSOR: The Wisconsin Stations of Quincy Media, Inc. (WXOW/WKOW/WAOW/WQOW/KBJR)
Presentation of the WBA Local Broadcast Legends Award 
Local Broadcast Legends Logo
Congratulations to the 2016 Recipients
William Allen, Marshfield
Norb Aschom, Prairie du Chien
Dick Kaner, Rice Lake
Bob Salm, Appleton

Presenter: Michelle Vetterkind, WBA President & CEO

1:45 pm – 3:45 pm: Afternoon Sessions
OPTION 1: Management Session
Recruit & Retain to Win
Location: Wisconsin I
Finding the best possible people who can fit within your culture and produce significant results for your organization is a challenge AND an opportunity. This session will provide ten tips for better recruiting, as well as the specific actions that will help you retain top talent. Join the session and receive an Interviewing Kit that you can put to work immediately. 
Speaker: Kelly Wirges, ProMax
OPTION 2: Social Media Session
Emerging Media: Where does it fit?
Location: Wisconsin I
You’ve heard about social livestreaming, Snapchat, and other platforms beyond Twitter and Facebook, but how do they fit into what you’re already doing with social media? We’ll take a closer look at the platforms and talk about ways they can be used to reach new audiences.
Speaker: Ron Giordan, Mid-West Family Digital Marketing

WBA Foundation Logo

5:00 pm – 6:00 pm: Hall of Fame Reception
Location: Hotel Foyer
6:00 pm – 7:00 pm: Hall of Fame Dinner
Location: Hotel Ballroom
7:00 pm – 8:00 pm: Hall of Fame Presentations
Location: Hotel Ballroom
Co-Masters of Ceremonies: Tom Koser, Koser Radio Group and Michelle Vetterkind, WBA Foundation President & CEO 

pics for web

Instructors and Featured Speakers


Radisson Hotel & Convention Center
200 Second Street South, 200 Harborview Plaza
La Crosse, WI 54601

HOTEL RESERVATIONS: Please call 608-784-6680 and mention that you are looking for the WBA Summer Conference room block. The rate is $129.00 for a Standard City View King and $139.00 for a Double Queen River View.  To reserve online please go to www.radisson.com and choose La Crosse, WI. From there, you can choose the dates of your stay, and then enter “BROADC” in the “Enter Code or ID” area and you will be directed to your guestroom options. HOTEL DEADLINE: June 6, 2016



This program is complete.