Wisconsin Broadcasters Association
Date:  June 17 - June 18, 2015
Time: 8:00 AM
Location: Kalahari Resort, Wisconsin Dells



8:00 AM – 6:30 PM: Registration
Location: South Atrium


8:00 AM: Shot Gun Start at Annual Golf Tournament
Location: Trapper’s Turn Golf Club


8:40 AM – 4:30 PM: WBA Engineering Day Sessions 
Location: Banyan


10:00 AM – 11:00 AM: Ask our Social Media Member Experts  
Location: Cypress
How do you structure digital sales? Pros and Cons
We’re done talking about whether we should sell digital, but now the question is “How to do it?” What works for one company, market, or client list might not work for another. A panel representing a cross-section your fellow WBA members will talk about the pros and cons of how they’ve decided to structure their digital sales efforts. Find out what they’ve learned and bring your stories to share as well.
Panelist: Joe Daguanno, Mid-West Digital Marketing; Kurt Peterson; Don Vesely, WMTV-TV and Michael Wright, Midwest Communications

11:00 AM – 12:00 PM: Educator Panel (Lunch on your own) 
Location: Cypress
Assessing the Needs of Broadcasters
A panel discussion featuring educators from UW-Oshkosh, Madison, Whitewater and River Falls. These professionals will listen to the qualities you desire in future employees and talk about questions that students ask when entering the field regarding what is expected of them, including pay, workload, and advancement. The educators will also give a short explanation of what is taught at their respective schools.
Panelist: Dave Black, WSUM Radio; Randall Davidson, UW-Oshkosh; Sandy Ellis, UW-River Falls and Brian Lucas, UW-Whitewater

2:00 PM – 4:00 PM: Job/Career Fair 
Location: G/H Convention Center
Job Fair Booth Request Registration Form

4:00 PM – 5:00 PM: EEO Session 
Location: Crown Palm
Navigating the FCC’s EEO Rules and Policies – A Guide for Broadcasters
Speaker: Scott Flick, Partner, Pillsbury Winthrop Shaw Pittman LLP

5:00 PM – 7:30 PM: Exhibit Reception
Location: Guava, Tamar, Port., Wist

7:30 PM – 10:00 PM: Dinner
Location: D/E Convention Center


7:30 AM – 7:00 PM: Registration
Location: South Atrium

8:30 AM – 9:45 AM: Business Breakfast
Location: Cypress
Speakers: Scott Chorski, WBA Chair; Steve Wexler, WBA Treasurer; Nancy Douglass, WBA Secretary and Michelle Vetterkind, WBA President & CEO

9:45 AM – 10:15 AM: Economic Update
Location: Cypress
Speakers: John Benjamin and Erica Hill, BMO Private Bank

10:30 AM – 11:45 AM: Morning Session
Location: Guava & Tamarind
How Millennials Consume Media
For the past thirty years, broadcasters have focused their efforts on the baby boomer generation with great success.  Unfortunately, boomers are aging and are being replaced by a generation equally as large but significantly different, so broadcasters will need to adapt in order to appeal to them. Paul Jacobs from Jacobs Media will present findings from their 11th Techsurvey report and will identify the way that millennials access radio, how they use social media and which platforms are most important, their use of non-radio entertainment with Pandora and Slacker, what entertainment options they expect in their next automobile, how mobile is embedded into their media lives and more.  The study is based on 40,000 radio listeners across North America and will be broken down by format, so there will be actionable information presented.
Speaker: Paul Jacobs, Jacobs Media

12:00 PM – 1:30 PM: Lunch
Location: G/H Convention Center
How Fun Motivates Travelers
Wisconsin’s Tourism Secretary Stephanie Klett spearheads the state’s $17.5 billion tourism industry, which employs over 185,000 people. By focusing on the brand of fun, travel expenditures are up $2.7 billion in the last three years. From making pop culture history to working with a basketball legend, Wisconsin Tourism’s marketing efforts are making an impact.
Speaker: Secretary Stephanie Klett
Presentation of the 1st WBA Local Broadcast Legends Award 

Norm Habeck






Norm Habeck
Presenter: Bruce Grassman, Results Broadcasting

1:45 PM – 3:45 PM: Afternoon Session
Location: Tamarind
Building a Team that Works Without You
This is Bryan Dodge’s most popular and requested educational program. He will energize you to unleash your full potential by elevating you to new skills in how to lead today’s generation by coaching them up. People do not want to be managed; they want to be coached and mentored. The goal of this training is to give you the tools to create a culture that stands strong during tough times. You will learn effective communication and team-building skills that will form the chemistry of a winning team that will step up and accomplish more when you are not with them. Bryan will conclude with a segment on maintaining essential work/life balance. Bryan’s program is refreshing and entertaining, yet informative and educational.
Speaker: Bryan Dodge, Dodge Development Inc.

4:00 PM – 5:00 PM: Legislative Update
Location: Portia Room
Speakers: Scott Chorski, WBA Chair; Scott Flick, Partner, Pillsbury Winthrop Shaw Pittman LLP; Brandon Scholz, Partner, The Capitol Group and Michelle Vetterkind, WBA President & CEO

Location: A/H Convention Center
6:30 PM – 7:30 PM: Hall of Fame Reception
7:30 PM – 8:30 PM: Hall of Fame Dinner
8:30 PM – 9:30 PM: Hall of Fame Presentations 
Master of Ceremonies: Tom Koser, Koser Radio Group
Co-Master of Ceremonies: Michelle Vetterkind, WBA Foundation President & CEO 

HOF pic for web


Instructors and Featured Speakers

HOTEL RESERVATIONS: Please call 877-525-2427 and mention you are with the WBA to get the rate of $119/night. Online Reservations: Please click here. Then click on New Reservation then select the Dessert Room as the Room Choice. Cutoff date is May 25 and the hotel is already almost sold out so please make your hotel reservations now!

If you are registering for more than one person, you will have the opportunity to change quantities in your cart.
Member: $50.00
Member One Day: $35.00
Non-Member: $150.00
Non-Member One Day: $75.00
Student/Educator: $40.00
Student/Educator One Day: $20.00

Wednesday Events Attending (Please check all that apply)
Engineering Sessions
Engineers Luncheon
Social Media Session
Educator Panel
EEO Session
Exhibit Reception

Thursday Events Attending (Please check all that apply)
Business Breakfast
Economic Update
Morning Session
Keynote Lunch
Afternoon Session
Legislative Update
Hall of Fame Reception/Dinner