Wisconsin Broadcasters Association


WAOW-TV meteorologist Mike Breunling is retiring after 25 years in the business. His last weathercast is Friday.

Breunling worked more than seven years at WAOW-TV in Wausau and more than 17 years before that at WSAW-TV, also in Wausau.

In a blog post announcing his retirement, Beunling wrote that his interest in meteorology started at a young age living in southwest Michigan.

“Although this was a different career path than most in graduate school, I always knew what I wanted to do…be a weatherman on TV!  I benefitted from becoming involved in the Journalism School, and through another twist… Continue reading

Milwaukee television news veteran Jessie Garcia is joining CBS 58 (WDJT-TV) as news director.

Garcia will lead all news programming efforts on television and digital platforms for CBS 58, WMLW “The M” and Telemundo Wisconsin.

She joins CBS 58 from WTMJ-TV where she most recently served as the editorial director. In her more than 25-year career at the station, she also held the positions of broadcast director and sports anchor/reporter.

One of Garcia’s early and notable career accomplishments was that she was the first female sports anchor in Wisconsin at WISC-TV in Madison.

Current News Director Kent Harrell and Garcia… Continue reading

Newsradio 620 WTMJ is excited to name Vince Vitrano, longtime morning news anchor at TMJ4 News, as the new host of “Wisconsin’s Morning News,” replacing Gene Mueller, who announced his retirement after 44 years in Milwaukee radio. Mueller will retire in February 2022 as Vitrano segues into the role.

For Vitrano, the move to 620 WTMJ fulfills a lifelong broadcasting dream. “For a kid born and raised in Wisconsin, this job is like playing for the Brewers and the Bucks! Salute to Gene Mueller, who is a friend, a colleague, and someone I’ve looked up to in our business. To… Continue reading

Bill Kiefer is retiring after an inspirational career 34-year career as a broadcast journalist at WLUK-TV in Green Bay.

Kiefer is an award-winning producer of newscasts and documentaries.  He also served as a member of the WBA Awards committee. 

Since 1995, Kiefer has been the Assistant News Director at WLUK-TV. During his time there he created a curriculum called FOX 11 University; a series on lessons focused on writing, style, ethics, and training. Many news staffers have him to thank for his dedication to the ”active voice” in news writing.

Kiefer worked closely each day with the… Continue reading

Dani Maxwell has been named News Director at WKOW-TV in Madison.

“Dani has been an integral part of our newsroom the minute she arrived,” said WKOW-TV General Manager Anna Engelhart. “Her experience along with her inquisitive nature, positive attitude and effective communication skills make her an excellent fit for this role.” 

Maxwell has been with WKOW since January 2012. She has been with Quincy Media, WKOW’s parent company since December 2001. She started at WKOW as Wake Up Wisconsin news anchor and then served as assistant news director for the last three years. Previously Maxwell was an evening anchor… Continue reading

Erin Sullivan joined the NBC 15 (WMTV-TV) team Monday as a weekday anchor and reporter for The Morning Show. She will work on the “News Now” desk, following breaking news updates.

Sullivan comes to Madison from Joplin, Missouri where she worked at the NBC affiliate KSNF for more than three years. There, she worked as a reporter, weekend anchor and most recently a morning/noon anchor.

Born and raised in Littleton, Colorado, Erin is no stranger to snowy winters. She graduated with her bachelor’s degree in Broadcast Journalism and Communications from the University of Colorado at Boulder in 2017.

During her… Continue reading

Wisconsin Public Radio (WPR) is hosting two, live broadcast debates featuring primary candidates for Wisconsin’s 3rd District seat in the House of Representatives.

The first debate will air on Friday, July 31 at 10 a.m. and feature the Republican primary candidates Jesse Ebben of Eau Claire and Derrick Van Orden of Hager City. The second debate will air on Thursday, August 6 at 10 a.m. and feature the Democratic primary candidates Ron Kind, the incumbent, and Mark Neumann; both are from La Crosse. 

Ezra Wall, host of WPR’s “Newsmakers,” will moderate the discussions. The primary election is on August… Continue reading

Nominations are being sought for the 10th annual Distinguished Wisconsin Watchdog Award, recognizing an individual’s extraordinary contributions to open government or investigative journalism in Wisconsin.

The award is presented jointly by the Wisconsin Center for Investigative Journalism, the Wisconsin Freedom of Information Council, the Madison Pro Chapter of the Society of Professional Journalists, the Wisconsin Newspaper AssociationWisconsin Broadcasters Association and University of Madison-Wisconsin School of Journalism and Mass Communication.

Letters of nomination are accepted from journalists, news organizations and other individuals and organizations involved in open government… Continue reading

WUWM-FM digital producer Lauren Sigfusson and reporter Maayan Silver are two of 25 journalists to be awarded a fellowship from Investigative Reporters and Editors.

Sigfusson and Silver received a Data in Local Newsroom Training Program fellowship, which is funded by Google News Initiative.

Before working for WUWM, Sigfusson was associate editor for Discover magazine and Drone360 magazine. She has also written and edited marketing content for Uber.

Silver was previously an assistant producer for WUWM’s Lake Effect and before that worked as a criminal defense attorney.

Both joined WUWM in 2018.

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