Wisconsin Broadcasters Association


Veteran television debate moderator and WBA Hall of Fame inductee Jill Geisler will moderate a WBA Foundation debate for Republican primary candidates in the U.S. Senate race. The debate is scheduled for Saturday July 21 at 7 p.m. and will be broadcast from WSAW-TV.

Geisler holds the Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago. She’s from Wisconsin and was one of the first female news directors of a major market affiliate when she was news director at WITI in Milwaukee. She’s an author and travels widely to conduct seminars for newsroom managers and leaders.… Continue reading

The Wisconsin Broadcasters Association Foundation is expanding its election year tradition of hosting broadcast debates by adding debates for this year’s statewide primary races. The hour-long debates for the Democratic gubernatorial race and Republican U.S. Senate race will be offered to radio and television stations across the state for live or delayed broadcast.
“The high level of interest in this year’s elections prompted us to organize debates for the hotly-contested statewide primaries,” WBA Foundation President and CEO Michelle Vetterkind said. “We are proud that Wisconsin’s broadcasters can bring the citizens forums that can help them be informed voters.”

In 2010, the Wisconsin Broadcasters Association Foundation Board of Directors created the Educational Support Grant Program. This program awa­­rds up to $10,000 annually to assist non-profit college and technical school broadcast education programs to acquire equipment, hardware, software, and/or other teaching materials necessary to conduct broadcast education programs and promote careers in broadcasting. 

We would like to invite communications educators to submit grant proposals for 2017 and we encourage educators to spread the word about the WBA Foundation’s Educational Support Grant Program.

In 2017, the WBA Foundation Board approved four grants totaling $7,235. The program has generated excellent response.… Continue reading

The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin.

Recipients of the fellowship can use the grant for professional development in the areas of photography and videography. Applicants must specify how the funds will be used.

Potential uses include but are not limited to courses offered by the National Press Photographers Association, the Poynter Institute, or any accredited college or university.

This fellowship intends to award a total of up to $2,000 in grants annually to multiple recipients to cover part… Continue reading

A man with a broadcast career spanning 50 years is stepping down from the WBA Foundation Board after years of service to the WBA.

Bruce Grassman also served on the WBA Board of Directors from  1992-1996 and recently came up with the idea for the WBA to create radio and TV ads to promote the WBA Hall of Fame and initiated WBA Local Broadcast Legends.

Grassman also endowed the Results Broadcasting scholarship and is a member of the WBA Foundation Legacy Club.

Grassman’s broadcast career began at the 10-watt college radio station at Mankato State College in Minnesota… Continue reading

The Walker Broadcast Management Institute is in its 21st year and continues to sell out.

Registration for the 2018 session is closed and the class is full. If you’re interested in attending future sessions, contact Liz Boyd at 608-255-2600.

Attendees will gather in April at the UW-Madison School of Business and spend three days learning about marketing, creativity, and developing talent. Thank you to the Walker family estate for the endowment that supports the Institute. It’s the foundation’s largest endowment so far.

Here’s this year’s agenda:


April 17, 2018

Marketing and The Future

  1. How has broadcast marketing… Continue reading

The WBA and the WBA Foundation appreciate those who have chosen broadcast engineering as a profession. We realize that all broadcast engineers must stay current in broadcast engineering knowledge, skills, practices, and technologies, and that involves an investment of time and money.

As the broadcast industry evolves, so must our understanding of how to implement new media transmission. Unfortunately, often busy schedules and tight budgets for most engineering departments do not permit engineers to learn new skills and acquire an understanding of new technology. How are broadcast engineers able to keep up-to-date so that our industry thrives?

The WBA and… Continue reading

Nominations open for Hall of Fame Award

The Wisconsin Broadcasters Association Foundation Hall of Fame Committee is now requesting and accepting nominations for the Wisconsin Broadcasters Hall of Fame.  

The Hall of Fame nomination process is open and will run through Feb. 15, 2018. Submissions should be made on the official nomination form [PDF] and sent to the WBA Foundation office. Selected nominees will be inducted on June 21, 2018, during the annual WBA Hall of Fame Dinner. The dinner will be held at the Milwaukee Hilton City Center in conjunction with the WBA Summer Conference.

The Wisconsin… Continue reading

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