Wisconsin Broadcasters Association


Do you know a student who could use assistance with educational expenses?      

The Wisconsin Broadcasters Association Foundation offers two $2,000 scholarships and two $1,000 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships.

The application is available on the WBA website.

Students who have completed at least one-half of their degree or graduation requirements in a media or media-related course of study are encouraged to apply.

Applicants must have either graduated from a Wisconsin high school or be attending a Higher Educational Institution in Wisconsin that has… Continue reading

Your WBA can help you earn non-job vacancy specific menu option initiative credits for EEO compliance through support of WBA Foundation scholarships.

The scholarships are offered to worthy students on an annual basis. The application process is currently underway with a deadline of Oct. 12.

To obtain one full “Menu Option Initiative” credit per two year period, each SEU should:

1) Once every two years –  donate to the Foundation (earmarked for scholarships) a minimum of $100 for radio SEUs with one or two stations, a minimum of $200 for radio SEUs with three or more stations, and… Continue reading


The date of the gubernatorial debate was changed and is now Oct. 19 at 8 p.m. Read more here.

The WBA Foundation Board will continue its 30-year tradition of holding statewide televised debates for Wisconsin’s voters by airing debates in the Wisconsin Governor and the U.S. Senate races.

Gubernatorial candidates Republican Gov. Scott Walker and Democratic challenger Tony Evers have been invited to participate in a debate hosted in the Madison market on Oct. 5 at 7 p.m. U.S. Senate candidates Democrat Sen. Tammy Baldwin and Republican challenger Leah Vukmir have been invited to participate in a debate… Continue reading

Jean Gitz Bassett, one of the first women broadcast station owners/managers in the nation and a member of the WBA Hall of Fame, has died.

Her broadcast career spanned over a 28 year period, beginning in 1955 at KRDO-AM, Colorado Springs and KOIA-AM, Des Moines. Gitz Bassett became part of a partnership that purchased WLCX-AM, La Crosse, in 1957. In addition to her ownership role, at WLCX-AM, from 1957 to 1983, she also served as the station’s program director for 20 years and then as its President and CEO from 1977 to 1983.

She was deeply involved in… Continue reading

The agenda for the 2019 Walker Broadcast Management Institute has been released. The three-day institute will be held April 2-4 at the UW Business School in Madison.

The Walker Broadcast Management Institute is now in its 22nd year, having completed its first seven 3-year management education cycles in 2018.  The 2019 Institute marks the beginning of another three-year cycle and is designed for broadcast managers and those seeking or being prepared for broadcast management positions.

Registration is not yet open for the Institute. It will open in the fall. Questions should be directed to Liz Boyd: lboyd@wi-broadcasters.org.… Continue reading

Television personality Ward Chase, better known to many as “Mac the Mailman” is being remembered in a video posted to the Wisconsin Broadcasting Museum.

Chase began his broadcasting career in 1949 at WBAY radio in Green Bay and four years later joined WBAY-TV when it went on the air. In 1956 he moved to Milwaukee to be a newscaster on WOKY radio. A year later he returned to TV on WITI-TV and in 1959 to WXIX-TV.

Chase is best remembered in Milwaukee for his children’s program “Mac the Mailman.” Chase played Mac, the mailman who played movies, read letters,… Continue reading

A Marshfield area radio broadcaster and WBA Hall of Famer with a long record of community service has died.

Jack Hackman was with Goetz Broadcasting for his career in broadcasting that lasted more than 40 years. He died Tuesday surrounded by his family. He was 85.

Hackman started as a control room engineer and producer at WDLB radio in Marshfield and served in numerous talent and management roles until 1970 when he became general manager of WDLB-AM/WLJY-FM.

In 1981, he became vice president and chief operating officer of Goetz Broadcasting, overseeing the operation of 12 radio stations in Wisconsin, Illinois,… Continue reading

A television photographer working in the La Crosse area is the first to receive the Rick Jowett Fellowship.

Travis Judell works at WXOW News 19 and was awarded $1,500 to extend his training with the National Press Photographers Association (NPPA).

Judell started his career in broadcasting at WKBT-TV in La Crosse while he was still a sophomore in college. He said he’s looking to gain as much knowledge of the industry as he can and grow as a photographer to be able to use compelling video to tell the many stories in his community.  He said he’s always been… Continue reading

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