Wisconsin Broadcasters Association


Veteran television debate moderator and WBA Hall of Fame inductee Jill Geisler will moderate a WBA Foundation debate for Republican primary candidates in the U.S. Senate race. The debate is scheduled for Saturday July 21 at 7 p.m. and will be broadcast from WSAW-TV.

Geisler holds the Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago. She’s from Wisconsin and was one of the first female news directors of a major market affiliate when she was news director at WITI in Milwaukee. She’s an author and travels widely to conduct seminars for newsroom managers and leaders.… Continue reading

The Wisconsin Broadcasters Association Foundation is expanding its election year tradition of hosting broadcast debates by adding debates for this year’s statewide primary races. The hour-long debates for the Democratic gubernatorial race and Republican U.S. Senate race will be offered to radio and television stations across the state for live or delayed broadcast.
“The high level of interest in this year’s elections prompted us to organize debates for the hotly-contested statewide primaries,” WBA Foundation President and CEO Michelle Vetterkind said. “We are proud that Wisconsin’s broadcasters can bring the citizens forums that can help them be informed voters.”

In 2010, the Wisconsin Broadcasters Association Foundation Board of Directors created the Educational Support Grant Program. This program awa­­rds up to $10,000 annually to assist non-profit college and technical school broadcast education programs to acquire equipment, hardware, software, and/or other teaching materials necessary to conduct broadcast education programs and promote careers in broadcasting. 

We would like to invite communications educators to submit grant proposals for 2017 and we encourage educators to spread the word about the WBA Foundation’s Educational Support Grant Program.

In 2017, the WBA Foundation Board approved four grants totaling $7,235. The program has generated excellent response.… Continue reading

The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin.

Recipients of the fellowship can use the grant for professional development in the areas of photography and videography. Applicants must specify how the funds will be used.

Potential uses include but are not limited to courses offered by the National Press Photographers Association, the Poynter Institute, or any accredited college or university.

This fellowship intends to award a total of up to $2,000 in grants annually to multiple recipients to cover part… Continue reading

A WBA Foundation program is preparing college and high school students for careers in broadcast marketing.

Ten years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations. The Radio Marketing Professional Certification Program is a two-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau (RAB).  Beno conducts two days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as… Continue reading

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