Wisconsin Broadcasters Association

Broadcasters Clinic

Posted On: October 19, 2018
Program Date: October 15, 2019

The 2019 Broadcasters Clinic will be Oct. 15-17 at the Madison Marriott West in Madison. Come back for more information as the Clinic appraoches!  ... Read More

It’s time to show clients their advertising investment worked

Posted On: October 19, 2018

One of the most challenging questions a media salesperson can be asked is, “How do I know advertising on your station worked?”

For most broadcasters today, there is no definitive answer to that question. Historically, radio and television stations have trumpeted their outstanding reach and ability to help brand products and businesses. And the model worked – advertisers had few other options that provided that powerful and effective combination.

Let’s be honest – we all know advertising on television and radio works for clients. But the problem is we can’t accurately measure how well it works.  ... Read More

Preparations underway for WBA gubernatorial debate

Posted On: October 17, 2018

 Courtesy WBA Newsroom

The panelists for the WBA Foundation’s gubernatorial debate on Friday night are meeting Thursday to finish preparing questions for the candidates, Gov. Scott Walker and State Superintendent Tony Evers.
The debate will be held at WMTV-TV in Madison. WBA Hall of Famer Jill Geisler is moderating the debate and the… – MORE –  ... Read More

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Panel talks about dangers facing journalists

Posted On: October 16, 2018

 Courtesy WBA Newsroom

A panel discussion on Wednesday talked about the safety of broadcasters and journalists in light of new threats.
The panel discussion titled “Personal Safety in Today’s Broadcasting Environment” was led by WLUK-TV News Director and WBA Board member Juli Buehler. The panel included RTDNA Executive Director Dan Shelley, Quincy Media… – MORE –  ... Read More

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Broadcasters Clinic attracts engineers from throughout the Midwest

Posted On: October 16, 2018

Hundreds of broadcast engineers from across the Midwest and beyond ventured to Madison this week for the WBA’s Broadcasters Clinic. The Clinic runs Oct. 16-18. Photos from the event are below.

Find the full agenda here.  ... Read More

Carriage list updated for WBA gubernatorial debate

Posted On: October 16, 2018
Scott Walker and Tony Evers
Scott Walker and Tony Evers

The second of two WBA Foundation debates will take place Friday, Oct. 19, at 8 p.m. and air live or delayed on more than 80 radio and TV stations in Wisconsin.

View the most current carriage list here (Updated Oct. 16)

Financial support for the debate is provided by the Wisconsin Association of Independent Colleges and Universities.

The debate will be produced at WMTV-TV and moderated by Jill Geisler, longtime Wisconsin news professional, WBA Hall of Fame member, author and Bill Plante Chair in Leadership and Media Integrity at Loyola University, Chicago.  ... Read More

Monfre named GM of Sinclair station in Milwaukee

Posted On: October 16, 2018
From dhester on Morguefile
From dhester on Morguefile

Pete Monfre has been named general manager of Sinclair-owned WVTV-TV in Milwaukee.

Monfre was most recently the executive vice president of Lammi Sports Management. Before that he was the vice president of sales at Clear Channel Outdoor for two years and also spent 24 years at WISN Milwaukee where he served as vice president of sales.

“I am coming full circle as I started my career with local television organizations here in Milwaukee,” Monfre said. “Having been here my entire career I look forward to leading these stations to new heights.”

Monfre holds a bachelor’s degree from Carroll College and an associate degree from Concordia College.  ... Read More

Pioneer in local TV news, WBA Hall of Famer dies

Posted On: October 15, 2018
Joe Loughlin
Joe Loughlin

A pioneer in local television news and WBA Hall of Famer has died.

​Joseph T. Loughlin, 87, died Nov 9, 2017. He was living in Huntley, Illinois.

Loughlin began his 45 year broadcast career as a news reporter, producer, and anchor at television stations in Alabama and Florida. In 1963, he produced and anchored the nation’s first nightly 1-hour newscast at Tampa’s WTVT-TV.

From 1963 to 1966 he organized the first local news department of WCBS-TV, New York. He was General Manager of WVTV, Milwaukee, 1969-81, establishing it as a top independent television station.  ... Read More

U.S. Senate candidates trade ideas in WBA Foundation Debate

Posted On: October 13, 2018

U.S. Senate candidates Sen. Tammy Baldwin and State Senator Leah Vukmir debated Saturday night in Wausau at a one-hour televised event sponsored by the WBA Foundation with funding provided by the Wisconsin Association of Independent Colleges and Universities. It was aired live or delayed by more than 80 television and radio stations throughout the state. The debate was also shown live on national network C-SPAN and Wisconsin public affairs cable network WisconsinEye and it was streamed on at least 17 different websites.

The debate was produced at WSAW-TV and moderated by Jill Geisler, longtime Wisconsin news professional, WBA Hall of Fame member,  ... Read More

Debates, Broadcasters Clinic are a few of the many ways the WBA Serves You

Posted On: September 6, 2018

Michelle Vetterkind

Is your station among the list of stations that participate in the WBA’s NCSA/PEP program?

The WBA’s NCSA/PEP program is what allows your WBA to provide you with the majority of the many services/offerings we do. 

To help provide you with an idea as to how reliant the WBA (like all State Broadcasters Associations) are on NCSA/PEP income, this graph shows the relative contribution of NCSA/PEP income to the overall WBA revenue budget for an average year.

If you run NSCA/PEP (and the majority of do, by far, are) – THANK YOU! If you are not on the list, I strongly urge you to take part in this important partnership. If you have any questions as to how the program works, please feel free to me directly at mvetterkind@wi-broadcasters.org or give me a call at 800-236-1922. I’d love to talk to you!


To highlight a couple of our upcoming events – October will be a VERY busy month for your WBA/WBA Foundation!

In keeping with our time-honored tradition for the last 30 years, your WBA Foundation will be hosting debates this fall for the Wisconsin Governor and U.S. Senate races. Our gubernatorial debate will take place on Friday, Oct. 5 in the Madison market and our U.S. Senate debate will take place Saturday, Oct. 13 in the Wausau/Rhinelander market.  This continues the well-received practice your WBA Foundation implemented six years ago of using a market-based approach to hosting debates.

Both debates will be offered statewide to Wisconsin television/radio stations for live broadcast. Your WBA Foundation is honored to provide these important debates to Wisconsin’s voters as part of our 30-year history of using these debates to promote the civic and political process. We greatly appreciate your support in airing the debates. 

Broadcasters Clinic (Oct.  16 – 18 at the Madison Marriott)

You won’t want to miss this award-winning, three-day regional event that last year drew attendees from 24 states. I’d like to congratulate our own Linda Baun, Kent Aschenbrenner, and the entire Clinic Committee for again being recognized by the National Society of Broadcasters Engineers for the BEST Regional Convention!  Certainly well-deserved!

The Clinic will offer a Personal Safety in Today’s Broadcasting Environment session. This panel discussion moderated by Juli Buehler, WLUK TV News Director, will offer attendees insights from Dan Shelley, RTDNA, Executive Director; Tom Allen, Quincy Media Regional Vice President; David Oxenford, Wilkinson Barker Knauer, LLP; Madison Police Chief Mike Koval; and David Devereaux-Weber, WORT Board President.

Make sure to send your engineers. And managers, come join us for the exhibits or to check out sessions. We’d LOVE to have you there!  You will NOT be disappointed.

To register contact Linda Baun at lbaun@wi-broadcasters .org.

You can register here.


I recently had the pleasure of having lunch with WBA Hall of Famer Tom Bolger and Norm Lorenz. Both were instrumental in the creation of our Rick Jowett Fellowship. Rick’s grandfather was CEO of Forward Communications, which owned several stations throughout the country, including WMTV in Madison.

Tom and Norm

Tom was President and General Manager of WMTV from 1963-1980, Forward’s Chief Operating Officer, 1980-84, and Chief Executive, 1984-85. He was Joint Board Chairman of the National Association of Broadcasters (NAB) in 1979-81 and President (before the official term became “Chair”) of the WBA in 1983-84. Norm began his career with WMTV back in 1977 and over the next 38 years he helped write, produce, and create much of the content that was broadcast on WMTV’s airwaves. Rick worked with Tom and Norm at WMTV and was close with both of their families. Rick started at WMTV as a photographer. A special thank you to Tom and Norm for their vision and support of the Fellowship in memory of our friend Rick. 


Until the next issue of your Wisconsin Broadcaster, don’t forget to enjoy the pleasures our beautiful Wisconsin fall season has to offer. 

And….of course…..thank you – as always – for your time and support!

Be ‘on guard’ against threats to media freedoms

Posted On: August 29, 2018

A few years ago, and ironically just days before Independence Day, some members of our state legislature tried to quietly dismantle Wisconsin’s open records laws, hoping to restrict the public’s access to the inner workings of our elected officials — our government. Fortunately, broadcasters and other news media made enough noise on the air, online, and in print over the 4th of July holiday to create public pressure to turn back this effort. One state legislator to whom I spoke with at that time told me he “didn’t fully realize what this was,” and that he would reverse course now that he understood the importance of the issue. The explanations from some of our officials were lame and in some cases even dishonest. In short, if it weren’t for the vigilance of our local media, the public’s right to know, and our important role in shining the light of inspection on our government, would have been sharply curtailed.

Today, there is no ambiguity in the rhetoric from some corners of the political landscape. Regardless of your political leanings, the idea that the press is “the enemy of the people” or that “truth isn’t truth” should create a sense of urgency and heighten vigilance in all of us.

Beyond our role as journalists and advocates of the First Amendment, I hope we all remain vigilant during these turbulent political times. Whether you are at the assignment desk in a TV newsroom in Rhinelander, an account executive in Wausau, a disc jockey in Shawano, or a news anchor in Madison, the not-so-subtle efforts to limit the constitutionally guaranteed people’s right to know should concern us.

As I’ve had the opportunity to lobby on our state association’s behalf over the years at the local, state, and national level, I’ve come to realize that many of our elected officials truly do understand and respect the important role we play in a free, American society. Unfortunately, I’ve also seen arrogance and disregard for the work we do for our communities.

I hope we’ll stay “on guard” and be ready to shine the bright light of truth whenever we hear from those who, for political gain or other nefarious intent, wish to curtail one of our most fundamental freedoms.

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