The Wisconsin Broadcasters Association (WBA) is proud to represent Wisconsin’s free, over-the-air Radio and TV Stations (which employ over 5,000 Wisconsin residents), in addition to a significant number of Associate and Retired Broadcast Members.
Benefits of Free, Over-the-Air Local Broadcasting to Wisconsin
- Wisconsin Broadcasters serve as bridges of communication between local officials and their communities. Radio and television stations are committed to providing the means for lawmakers and candidates to be heard. In addition, broadcasters know the importance of keeping the public informed and educated on pressing political issues. Broadcasters are active in their communities serving as the eyes and ears.
- Wisconsin Broadcasters’ commitment to public service is never more apparent than during times of crisis. During an emergency—particularly one that arises with little notice —no other industry can match the ability of local broadcasting to deliver comprehensive, up-to-date warnings and information to affected citizens. Local radio & television stations are Wisconsin’s most reliable network for distributing emergency information. Even if the electricity is out, causing the Internet and cable television to go down, and cell coverage is lost because networks are clogged or a tower is down, free, over-the-air broadcasters can still be on the air and are the lifeline for emergency information.
- The WBA and Wisconsin’s Broadcasters are extremely proud of our local AMBERAlert System in Wisconsin, which is one of the most successful systems in the country due to our shared leadership with Wisconsin’s Department of Justice. Since the inception of Wisconsin’s Amber program in 2003, we have had 24 Amber Alerts with the successful recovery of 32 children.
- Wisconsin Broadcasters are an integral part of their communities and offer un-equaled public service to local communities throughout Wisconsin. Wisconsin’s radio & television stations contribute approximately $270 million per year to their communities through fund-raising efforts and donations of air-time for public service announcements. No other industry serves their communities to this level.
If you are a radio or television station (licensed by the FCC to the state of Wisconsin), a broadcasting retiree or a business providing services to Wisconsin’s broadcasting industry and interested in joining the WBA, please contact the WBA.