Location: Hilton Milwaukee City Center
The Toolbox 2018 is a new one-day young professional conference following this summer’s WBA Summer Conference, scheduled for Friday, June 22, in Milwaukee. There will be a range of speakers and panels that will focus on timely topics that are challenging young professionals every day.
The Toolbox will offer speakers focusing on developing personal brands, social media and the importance of teamwork between ad sales and news. In addition to focused topics, The Toolbox will offer two panels with experts weighing in on timely ethical issues based on their experience. The first panel, “Covering Cops,” will be a conversation focused on the growing need to cover law-enforcement and crime-related stories. The second panel, “Be the Change,” will be a conversation focused on how to be a leader and make progress early in a career from those who’ve made their mark.
The purpose of Toolbox 2018 is to provide skills and resources for well-rounded young professionals in the broadcasting industry, by fostering better communication skills in the workplace, encouraging stronger relationships within communities, and creating dynamic leaders in the industry. By sharpening the tools that young professionals use on a day-to-day basis, whole organizations will benefit and become stronger and the industry itself will continue to move forward in a competitive and relevant way.
Pre-register below to be notified when registration opens.
Here’s the day’s agenda:
10:30-11:30 – Brunch Mingle
11:30 – 12:30 – Speaker, Tryg Jacobson
Topic: “Own Your Brand”
12:45 – 1:45 – Speaker, Shayna Sharpe
Topic: “Who Pays Your Paycheck?”
2 – 3 – Leadership Panel titled “Be The Change” moderated by Hannah Anderson:
– Andy Choi, WISN-TV Anchor
– Erik Bilstad, WTMJ-FM Executive Producer, News
– Sarah Gray, WSAW/WZAW-TV News Director
– Terry Stevenson, Sales Manager Seehafer Broadcasting
3:15 – 4:15 – “Covering Cops” panel moderated by Hannah Anderson: Ashley Luthern, Milwaukee Journal Sentinel, Breaking News & Crime Reporter
– Chief Brad Wentlandt, Greenfield Police Departmemnt
– Special Agent Jennifer Walkowski, FBI
– Bryan Polcyn, WITI-TV Investigative Reporter
– Sarah Thomsen, WBAY-TV Anchor & Reporter
4:30 – 5:30 – Speaker, Lindsay Harrison-Eirich
Topic: Social Media
5:30 – 7:30 – After Party
- Student Seminar
Date: February 24, 2018
- DC Trip
Date: February 27, 2018
- Walker Broadcast Management Institute
Date: April 17, 2018
- Awards Gala
Date: May 5, 2018
- Summer Conference and Engineering Day
Date: June 20, 2018
- Young Professionals Present: The Toolbox
Date: June 22, 2018
- Broadcasters Clinic
Date: October 16, 2018
Registration opens soon.