General Sales Manager

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair!  We are advancing the world of Broadcasting and we want YOU to join our winning team!

WMSN-TV, Fox 47, a Sinclair Broadcasting station located in Madison, WI, is seeking an enterprising and results-driven General Sales Manager. Sinclair Broadcast Group is leading the broadcast industry with the best digital products available. Our ideal candidate will have a proven track record of success in digital sales. WMSN-TV serves the growing community in and around Madison. We have outstanding programming, led by our 9pm local news and sports, including Green Bay Packers football. Ranked #3 in the ‘Best Places to Live’ this year, Madison is the capital of Wisconsin and home to the University of Wisconsin.

Experience:

The General Sales Manager will be a strong leader, have excellent interpersonal skills, be a creative thinker and have a willingness to learn. We are looking for someone who can lead our experienced sales team through the ever-evolving world of broadcast television.
 

In this position you will:

·         Create a well-developed sales team

·         Provide clear and measurable goals to the sales team

·         Facilitate consistent and structured team meetings to create dialogue on performance against goals and identify tactics to address gaps

·         Develop targeted team sales training and skill-building activities

·         Recognize and reward high performance

·         Consistently support the sales team in both digital and new business development, leveraging client-centric solution selling

·         Develop a pipeline of qualified candidates for the sales team

·         Create and execute strategic sales plans, annually, quarterly and monthly, to achieve sales goals in alignment with revenue expectations

·         Inventory is sold at the highest possible rate to maximize revenue

·         Meet or exceed budgets in digital, new business, local and national sales

·         Ensure each sales person achieves revenue targets across transactional, new, and digital business lines

·         Implement creative, revenue-building ideas

·         Manage client results, satisfaction and retention

·         Attend sales meetings with key clients to accelerate the sales cycle, grow the account, and demonstrate commitment to client success

·         Retention targets are established and achieved for the station and individual Marketing Consultants

·         Effective management of sales operations

·         Marketing Consultants are competent in OSI, credit procedures, selling strategies, inventory management, competitive positioning, ratings and research software

·         Collect and analyze monthly and quarterly revenue forecast information for sellers on a weekly basis

·         Provide accurate weekly forecast of local sales to General Manager

·         Review all local orders for accuracy, rate integrity and inventory availability

·         Work with the GM & Traffic on inventory management and control

·         Review spotlight report and aging to secure collections in accordance with Sinclair Broadcasting policies

·         Strong performance of local, regional and national accounts

·         RSM receives all necessary market/station data in a timely and accurate manner

·         Local, regional and national account make goods are addressed

·         Political activity reports are up-to-date

Requirements:

·         3-5 years experience in TV sales management

·         Hands on TV advertising sales experience

·         Proven ability to grow revenue through new and digital revenue streams

·         Strong and positive leadership skills

·         Excellent written and oral communication skills

·         Word, Excel, PowerPoint and OSI preferred

·         A proven track record of new business success is a must

·         Familiarity with OSI is preferred

Posted on: April 17, 2019

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Account Executive

E.W. Scripps is a premier media organization headquartered in Cincinnati, Ohio. We are currently seeking a high-energy, multi-tasking Account Executive to join our Sales team. The successful candidate will be a broadcast experienced aggressive, break-out salesperson to manage an important list of accounts and develop new and online business for the station.

The Account Executive works under the direction of the Local Sales Manager to maintain and grow existing business/relationships with our key accounts. Identify and pursue ways to increase individual, client and company sales growth and retention in our full product portfolio. Professional with superior people skills, great attitude and work ethic. Is excited about the opportunity for developing relationships and acting as a strategic business partner for our customers.

  • Increase market share from established account base with a focus on business development.
  • Develop high value advertiser relationships and maintain a high level of advertiser satisfaction and results.
  • Consult as a strategic business partner with customers offering a variety of advertising, marketing and audience sales solutions.
  • Identify and pursue ways to increase individual, client and company performance.
  • Conduct needs assessment interviews with clients to develop customer driven audience solutions.
  • Leverages product knowledge and business acuity to create effective solutions for key/large customers.
  • Negotiate large deals and contracts across the full offering of products.
  • Develops layouts, writes ad copy and prepares sales presentations.
  • Anticipate and address problems outside the normal scope of the job and offer solutions.
  • Initiate, coordinate and conduct formal verbal and written sales presentations.
  • Close business in the full product portfolio meeting or exceeding individual and or team goals.
  • Monitor competitive media, trends across markets or client industries and identifies opportunities to increase market share.
  • Participate in budgeting and forecasting individual revenues achievement.
  • Create reports on territory performance and strategic acquisition initiatives.
  • Adheres to company policy and assigned standards of performance.
  • Other duties as assigned by manager.

Education & Experience/Certifications:

  • Bachelor’s Degree in related discipline and sales experience generating leads, cold calling, closing business and managing clients or comparable combination of education.

Skills and Abilities

  • Must have excellent listening skills.
  • Ability to craft solutions quickly based on needs assessment.
  • Demonstrated record of success in a goal oriented, highly accountable sales environment
  • Proven ability to sell multiple products, generate new business and increase market share.
  • Strong ability to develop and manage a sales pipeline, generate referrals/leads and track/follow-up on leads.
  • Excellent presentation, public speaking, interpersonal and communication skills.
  • Must be able to work well under pressure of multiple deadlines and assignments.
  • Must have a diligent work ethic and be dependable.
  • The ability to read, analyze, and interpret sales demographics information to develop creative sales solutions.
  • Must be able to use systematic thinking, the ability to persuade and exhibit effective closing skills.
  • Present ability to negotiate large deals and close contracts.
  • Ability to generate reports, business correspondence, and presentations.
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.
  • Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.
  • Proficient use of Microsoft Office (Excel, Word, Outlook) and other software programs such as customer relations software.
Posted on: April 3, 2019

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Inventory Specialist

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

WLUK/WCWF has a great opportunity for you! We have an open position in our Advertising Support Operations department for an Inventory Specialist. The Inventory Specialist is responsible for managing commercial advertisement inventory through a variation of log editing and preempting, communicating inventory oversell and availability, as well as working closely with Sales Managers daily to maximize inventory and revenue potential.

General Responsibilities:
• Verify commercial logs for accurate programming information, commercial content, product separation, advertiser separation, and extensive editing for on-air broadcast
• Lead and effectively manage all advertising material to maximize inventory and revenue potential
• Provide assistance as needed for all processes related to programming, generating sales reports, and working advanced inventory within established time parameters
• Communicate inventory availability or programming conflicts to stations daily
• Effectively work with other team members and managers in a professional manner
• Other duties as assigned

Requirements:
• You must be computer literate, detail-oriented, dedicated, and dependable
• Ability to work well under pressure in a fast-paced environment is essential
• Excellent communication and organizational skills are a must
• Broadcast TV or radio experience is a plus, but we will train the right candidate

Posted on: March 9, 2017

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