Digital Content Producer

WGBA-TV, the E.W. Scripps-owned TV station in Green Bay, WI, is seeking a Digital Content Producer. In this role, you will write, produce and potentially anchor content as assigned by newsroom management for web, mobile and over-the-top (OTT) video. In reporting and producing stories for all of our digital platforms, you will use all types of media including text, video, pictures, graphics, audio and more. We’re looking for someone who’s passionate about news and the audience we serve!

What you’ll do:

  • Create and produce content for all digital platforms including websites, mobile apps, social media, and OTT (over the top) video platforms
  • Create and post breaking news stories on all digital platforms
  • May anchor/host content for all platforms
  • Learn and apply SEO best practices to every piece of content
  • Monitor analytics and use that information to adjust presentation strategies as needed
  • Coordinate editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics
  • Work with digital team management to develop and execute special projects
  • Assist in the management of user-generated content on the sites
  • Update various social media accounts, assist in growing number of fans/followers and interact with fans/followers on regular basis
  • Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration
  • Perform other duties as needed and directed
  • Must be able to work all shifts, including days, nights, weekends, and holidays


What you bring:

  • Excellent verbal and written communication skills
  • Strong desire to focus on digital content. This is not a job for someone who wants to be a broadcast journalist, whether on- or off-camera
  • Proficiency with the technical aspects of producing content for digital media
  • Ability to work with a variety of personalities and resolve any conflicts that may arise
  • Ability to work in a fast-paced environment which requires multitasking and handling deadline pressure
  • Proficiency in the usage of various social media platforms including Twitter, Facebook, and Instagram


Education & Experience/Certifications:

  • BS/BA in journalism or communications or commensurate experience
  • 2-5 years of experience in a related field
  • Experience with content management systems, social media, graphics software, still and video cameras, video/audio/image editing, HTML, and CSS preferred
  • AP Style writing experience
Posted on: January 12, 2018

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Digital News Producer

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

WLUK-TV/ Green Bay has an immediate opening for a creative Digital News Producer. The Digital News Producer will be responsible for the day-to-day production of news content on our digital platforms, social and traditional website. This position will also work closely with the Web Executive Producer, News Director, and Assignment Desk. In this position, you will determine the content and its visual display, work with management and on-air staff to generate and write stories.


• Solid news judgment
• Be a compelling and accurate writer
• Be able to multitask and manage their time in order to creative compelling content online
• Must be able to work in a fast-paced and deadline driven environment

The preferred candidate should have at one to two years of previous newsroom experience at a commercial TV station. The candidate must also have strong leadership skills, excellent communication skills, and the ability to execute news strategies and goals in daily online content. Flexibility and on-the-spot problems solving abilities are a must. A journalism degree is preferred. 

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