Wisconsin Broadcasters Association


A former news director at WTMJ-TV in Milwaukee is returning to the station in a new role.

Jeff Kiernan has spent the last 15 years working for CBS managing several legacy newsrooms around the country and is now returning to WTMJ-TV in a new leadership role as senior director of local content. He will oversee broadcast news operations for WTMJ-TV and the station’s digital and social media content strategies.

“It’s a full circle moment for me,” Kiernan said. “As passionate as I am about good reporting and powerful storytelling, I’m just as passionate about the Milwaukee area. To return to… Continue reading

Wisconsin Supreme Court candidates Rebecca Dallett and Michael Screnock will discuss issues central to their campaigns for a seat on the state’s highest court in a debate that be will be broadcast statewide 7 p.m. Friday, March 30.

Live from the University of Wisconsin-Madison campus, the 2018 State Supreme Court Debate will be broadcast on Wisconsin Public Television (WPT) and Wisconsin Public Radio (WPR), and streamed online at wpt.org, wpr.org and WisconsinVote.org. The debate is presented by the partnership of Wisconsin Public Television and Wisconsin Public Radio.

The debate will air less than one week before the general election on… Continue reading

WMTV-TV anchor and morning show host Christine Bellport will retire in mid-May. Bellport worked in television for 28 years, and was morning show anchor on NBC15 for 14 years.

Bellport’s broadcast career began in 1990 at WAGE Radio in Leesburg, Virginia, and she then worked at WTOP-FM in Washington, D.C. She also worked at KUSI-TV in San Diego and television stations in Tucson, Arizona, and Savannah, Georgia. She joined NBC15 in September 2004.

“From day one, Christine understood that she was here for the viewers– to tell their stories and keep them informed every morning. She allowed the viewers into… Continue reading

Veteran television debate moderator and WBA Hall of Fame inductee Jill Geisler will moderate a WBA Foundation debate for Republican primary candidates in the U.S. Senate race. The debate is scheduled for Saturday July 21 at 7 p.m. and will be broadcast from WSAW-TV.

Geisler holds the Bill Plante Chair in Leadership and Media Integrity at Loyola University Chicago. She’s from Wisconsin and was one of the first female news directors of a major market affiliate when she was news director at WITI in Milwaukee. She’s an author and travels widely to conduct seminars for newsroom managers and leaders.… Continue reading

STARTING THURSDAY – APRIL 5, please air PSA’s (:15 & :30 scripts) for the Live-Code Tests (scheduled to take place on April 12).

In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct two tests of the real Tornado Warning EAS Code, one in the afternoon and a second one in the evening, on April 12, 2018 as part of Tornado and Severe Weather Awareness Week. The State of Wisconsin has received a waiver from the FCC to use the actual EAS Tornado Warning Code for these statewide tests. If there is a threat of severe weather at… Continue reading

The Wisconsin Broadcasters Association Foundation is expanding its election year tradition of hosting broadcast debates by adding debates for this year’s statewide primary races. The hour-long debates for the Democratic gubernatorial race and Republican U.S. Senate race will be offered to radio and television stations across the state for live or delayed broadcast.
“The high level of interest in this year’s elections prompted us to organize debates for the hotly-contested statewide primaries,” WBA Foundation President and CEO Michelle Vetterkind said. “We are proud that Wisconsin’s broadcasters can bring the citizens forums that can help them be informed voters.”

A FCC website can help television viewers know when they should rescan their televisions to avoid losing channels because of the spectrum repack.

The FCC’s DTV reception maps now include information on when stations are scheduled to change frequencies for the repack, which is when viewers will have to rescan their televisions to continue getting all of their channels.

The interactive map is available here:

Twenty-eight television stations in Wisconsin will be affected by the repack, which is the result of a recent spectrum auction. Viewers should know:

–No new equipment is needed
–Over-the-air viewers will have to rescan… Continue reading

Madison TV station WKOW-TV has a new meteorologist.

John Zeigler debuted Monday on 27 News weeknights at 5 and 10 p.m.  He comes to Madison from WJZY in Charlotte, North Carolina where he was the chief meteorologist. His previous experience includes morning meteorologist at KOLR in Springfield, Missouri as well as positions at KQDS in Duluth, Minnesota, and KARE in Golden Valley, Minnesota.

Zeigler is originally from Minnesota and holds a Bachelor of Science degree from St. Cloud State University.

A commercial radio station and public radio station are teaming up to produce a local hip hop show in the Chippewa Valley.

95.9 jamz (WEAQ) and Blugold Radio (WDRK) are collaborating on “Midwest Hip Hop” which will air Sundays at 9 p.m. on 95.9 jamz, and Wednesdays at 9 p.m. on Blugold Radio 99.9 FM.

“Midwest Hip Hop” will focus on hip hop artists from the Chippewa Valley, Wisconsin, Minnesota, and the rest of the upper Midwest. The show will also focus on up-and-coming artists and highlight hip hop concerts in the region.

“It is very important for us to… Continue reading

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