Wisconsin Broadcasters Association


iHeartMedia Milwaukee and Fox 6 (WITI) in Milwaukee teamed up to raise $84,130 for victims of Hurricane Florence.

The radio and TV pair was also working with Clear Channel Outdoor Americas.

On-air personalities from iHeartMedia Milwaukee’s News/Talk 1130 WISN, FM106.1, 95.7 BIG FM, The Big 920, 97-3 NOW and V100.7 including Ridder, Scott and Quinn from FM106.1; Hannah from 95.7 BIG FM; Rahny Taylor from 97-3 NOW and Bailey Coleman, Reggie Brown and Promise from V100.7 staffed a phone bank and processed donations.  The stations supported the event on-air, on the stations’ websites, and through its social media channels… Continue reading

Numerous tools are available to help the 28 television stations in Wisconsin that are part of the repack stemming from the broadcast spectrum incentive auction.

The National Association of Broadcasters has built a website with resources for station as well as information for the audience to explain how the changes affect them.


For the audience:

–No new equipment is needed
–Over-the-air viewers will have to rescan their channels after a station changes frequencies
–The frequency change does not mean stations will be changing channels. All stations will remain on the same channels as they currently appear on your TV… Continue reading

The Wisconsin Broadcasters Association app is updated and ready to help visitors to the WBA Broadcasters Clinic at the Madison Marriott West from Oct 16-18.

The app is available in the Apple App Store and Google Play. It’s also available on iPad.

Features added for the WBA Broadcasters Clinic include:

–Map of the exhibitor floor
–Push alerts to remind you of the events as they happen
–Information on sessions and speakers

Even if you’re not coming to the conference, members will want the app for the following features:

–Push alerts for timely WBA headlines and information
–Calendar of WBA… Continue reading

A Milwaukee TV station hosted a phone bank Tuesday to raise money for the victims of Hurricane Florence.

WISN-TV teamed up with the American Red Cross of Wisconsin and raised $90,757 from viewers throughout southeastern Wisconsin. The money will support hurricane victims in North Carolina, South Carolina, and other neighboring states.

“Our hearts go out to everyone impacted by Hurricane Florence. We’re all overcome with sadness to see the destruction that this has caused, yet deeply moved by the kindness displayed by our viewers,” Jan Wade, president and general manager of WISN 12 said. “As the storms pass and the… Continue reading

The Wisconsin Freedom of Information Council is celebrating 40 years of advocating for openness in government.
A celebration is scheduled for 3 p.m. on Oct. 30 at the Assembly Parlor in the Wisconsin State Capitol. The event will feature speakers and the unveiling of open government artwork and the Wisconsin… – MORE –

The UW-Oshkosh student run radio station is marking 45 years on the air with the same transmitter.

WRST-FM went on the air on Sept 17, 1973 with a Gates-brand FM transmitter. The transmitter is the oldest of all the radio and TV transmitters licensed to the UW Board of Regents. It has operated for more than 300,000 hours.

Since it was turned off briefly to replace a component in August 2013, it has been off for only eight hours. Six hours of that total was for upgrades to its logging interface and during tower maintenance, which requires the unit to… Continue reading

The Wisconsin Broadcasters Association Foundation (WBAF) is offering a new round of broadcast marketing seminars to Wisconsin college students.

The WBA Foundation has pledged its financial support so that a student can take advantage of the Radio Advertising Bureau’s (RAB) Certification program to become a Radio Marketing Professional (RMP). The highly regarded RMP certification seminar is presented in a two day format.

WBA Education Committee Chair Ken Beno is the seminar instructor.

Upcoming seminar dates are:


Thursday, Oct. 11 –  5:30 p.m. to 8 p.m. and Tuesday, Oct. 16 – 5:30 p.m. to 8 p.m. – Room: Sage… Continue reading

COW97 (WCOW) listeners answered the call to raise money for neighbors affected by devastating flooding in west central Wisconsin.

COW97 staff took to the streets collecting monetary donations and in just a few hours raised more than $24,000.

The money raised will support the local “Adopt A Family” program.

The WBA Foundation is rescheduling its planned statewide televised gubernatorial debate because of a campaign-related scheduling conflict.

The debate, previously scheduled for Oct. 5, is now scheduled for Friday, Oct. 19 at 8 p.m. It will still be held at WMTV-TV in Madison. Jill Geisler will moderate the debate. Republican Governor Scott Walker and Democratic challenger Tony Evers have agreed to participate.

The WBA Foundation was advised that the Evers campaign had a scheduling conflict and the WBA worked with both parties to find an agreeable date.

“This statewide debate is a 30-year public service tradition for the WBA Foundation,”… Continue reading

Download the WBA App