Wisconsin Broadcasters Association


A request-a-thon event put on by a Madison radio station raised enough money to pay for 13,000 meals for a food bank in southern Wisconsin.

Entercom’s Mix 105.1 partnered with NBC 15’s Share Your Holidays campaign and Second Harvest Foodbank to offer listeners the chance to take over the radio station’s playlist in exchange for a donation. For every $1 donated, 3 meals were provided to Second Harvest Foodbank which serves southern Wisconsin.

The station also held a day of volunteering on Nov. 15 at Second Harvest food pantry in Monona.

Mix 105.1’s Aaron Rogers and Slacker & Steve hosted… Continue reading

Wisconsin Public Television has joined a coalition of organizations that has created a website offering free classroom resources about American Indian studies in Wisconsin.

Wisconsin Act 31 Coalition partners created WisconsinFirstNations.org which invites educators to explore Wisconsin Native cultures and communities through PreK-12 educational videos, lesson plans, and learning tools that address current academic standards and enhance understanding. The website also provides professional development resources for teachers.

Wisconsin Act 31 is the statutory requirement that all school districts provide instruction in the history, culture, and tribal sovereignty of the American Indian nations in the state.

The Act 31 Coalition partners… Continue reading

Submissions open today for the 2017 WBA Awards for Excellence.

Submissions can be made through the BetterBNC website. Full instructions and all details about the contest can be found in the Awards Brochure.

Submissions are due at 11:59 p.m. CT on Jan. 10, 2018.

Registration for the WBA Gala on May 5 has not yet been opened but will in the coming weeks.

Good luck to all Wisconsin broadcasters!

Entercom has promoted Jesse Garon to be Assistant Program Director and Music Director at classic hits station WOLX-FM in Madison.

“WOLX has been one of my favorite radio stations for years and I’m happy to now play such an important role,” Garon said. “With the recent acquisition of CBS Radio this is a very exciting time to be a part of the Entercom Family.”

Garon has been with Entercom since August 2015.

WBA President and CEO Michelle Vetterkind has agreed to a new four-year contract to continue leading the association.

“I am delighted that Michelle and the Executive Committee have negotiated a new four-year contract,” said WBA Board Chair Dick Record. “Her history with WBA is a great one and she and the WBA deserve another four years together. The whole process makes me very happy.”

“I am proud and honored to represent an industry that does so much to serve its local communities,” Vetterkind said. “Wisconsin’s broadcasters are incredibly engaged. It’s a joy to work with you, our valued members.”

Vetterkind’s… Continue reading

The WBA has renewed its contract with Insight Edge Weekly and Local Broadcast Sales in order to continue to provide you, our valued WBA members, with these popular services.

Insight Edge Weekly Advertiser Intelligence Service give you access to the industry’s premier newsletter service giving you quick, useful, and current highlights of 14 key advertising categories: automotive, department stores, digital media, dining/grocery, electronics, employment, entertainment, financial, furniture, health care, media recap, real estate/home improvement, telecom, and travel. 

WBA general managers and sales managers receive an email every Monday from your WBA to help you get your week started in… Continue reading

A Milwaukee TV station helped a Thanksgiving food drive to help families in need this holiday season.

CBS 58 is partnered with the Hunger Task Force and Brewers Community Foundation for the Thanksgiving Drive Thru Food Drive on Nov. 22 at Miller Park. The community donated 102,000 pounds of food and 421 turkeys.

CBS 58 broadcast live from the food drive throughout the day.

“The Thanksgiving Drive Thru Food Drive has become a holiday tradition,” said Mark Strachota, CBS 58 Vice President/General Manager. “The generosity of the CBS 58 viewers toward the Drive Thru Food Drive has been nothing short… Continue reading

Heartland Communication’s Eagle River radio stations WERL and WRJO have a new general manager.

Ron Pierson has more than 38 years of experience in radio and marketing and has held several management positions throughout his career, including ten years as sales manager for Tom Koser’s radio group in Rice Lake.

He was most recently an account executive for nine years with iHeartMedia in El Paso, Texas.

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