NCSA stands for Non-Commercial Sustaining Announcement. It is an old Federal Communications Commission logging term indicating radio or television stations receiving no revenue for the announcement. Instead, the revenues from an NCSA program help to fund the broadcasters’ statewide trade association, the Wisconsin Broadcasters Association. The program defrays the costs of conventions, seminars and communications programs of the WBA.
Government agencies and non-profit organizations that normally approach broadcasters for Public Service Time request a NCSA program. These organizations, which operate in the public interest, make a grant of funds to the WBA. WBA then requests its members to run NCSA announcements voluntarily at no charge for the benefit of WBA and its programs. Announcements supplied by the NCSA client are distributed by WBA to participating stations. Stations run the NCSA announcements on an as available basis and send a monthly on charge, exact time performance affidavit to WBA. Stations are requested to value the time provided based on their regular rates charged to advertisers buying the same time periods for cash. The Association uses these figures to demonstrate to the NCSA client the cash value of the spots delivered across the entire state by both radio and television participants. An NCSA program provides a win-win result for participating WBA members whose Association grows stronger and for the NCSA client whose message is seen and heard statewide in all time periods and formats, reaching all demographic groups.
If you would like specific instructions on any schedule, contact the WBA Office at 1-800-236-1922 and ask to speak with Liz Boyd, NCSA/PEP Coordinator, or email her at email@example.com