I grew up in the 60’s and there are two things I really miss: the music and my hair. Actually there are some lessons we can take from the 60’s…I finished Walter Isaacson’s biography of Steve Jobs and was struck by the chapter on the iPod, not the invention, but the music that Jobs had on his personal iPod. Job’s tastes leaned toward ‘60s icons like Bob Dylan, the Beatles, and the Rolling Stones, but not necessarily for the reason you think. Jobs was fascinated by the creative process and especially the Dylan lyric: he who “is not busy being born is busy dying”. He recognized in this the importance of constant innovation.This is where we find ourselves today, transformed from Radio and TV stations to media centers with Web Sites, Twitter, Facebook, Pinterest and whatever is created tomorrow. A recent Nielsen/SocialGuide study confirmed that increases in Twitter volume correlate to increases in TV ratings for varying age groups. Social media would be much different without TV and radio to talk about, think about the engagement between our personalities and social media. How many times have viewers/listeners talked about your content, anchors, and DJ’s.
We engage people like no other media, and I think we are “busy being born”.