Chair’s Column
April was another busy month for the Wisconsin Broadcasters! April 19th was Wisconsin’s first live-code test statewide tornado drill. Not surprisingly, it worked like a charm. We had almost complete compliance and all the working parts came together. Free over the air radio and television proved once again how critical they can be in times of emergency, and how quickly we can reach EVERYONE if we have to (just ANOTHER reason why FM chips should be in EVERY cell phone!!!). Congratulations to every Wisconsin television station and radio station, job well done!
April 4th and 5th was the Sales workshop held in Milwaukee (Country Springs Hotel) and April 11th and 12th in Stevens Point (Holiday Inn) featuring Mark Levy. Every broadcast seller needs a workshop like this! If you didn’t see the agenda, this is what was covered …
I work here, but what is it that I do? A great session indeed on consultant selling. Session two covered the differences between features and benefits and knowing the differences between the two that can make you a better seller. Session three was devoted to an effective prospecting strategy (including social media) while the final session on day one was recognizing how to sell the many different personality types that radio and television sellers see every day. Day two, dealt with time management, selling digital media, holding sellers accountable, without holding yourself hostage. The final session was problem solving for management.
This training, brought to you by The Wisconsin Broadcasters Association, is critical to our growth, as well as our professionalism. If you haven’t looked into this fabulous sales training call the WBA office and Michelle, or her staff to get you involved.
May is going to be huge! The WBA awards Gala is the 5th, The Walker Broadcast Management Institute at UW-Madison is May 15-17, not to mention all the political happenings going on around the state. Hold your heads up tall broadcasters, we have a lot to be proud of!!!
