Wisconsin Broadcasters Association

One of the most important services that you, as free, over-the-air LOCAL broadcasters, provide is to inform your communities in times of Emergency. Actually, I’m sure there are many who would say that this is the MOST important service you provide (and that you provide it better than and unlike anyone else). It is with that in mind that it seemed appropriate when I was asked to provide a speaker for my Lions Club for the week of April 16, that I ask Tod Pritchard, Public Information Officer for Wisconsin Emergency Management (and former TV news director) to speak to our group. Oh, and yes, it’s Tod (with one [...]

Back to the 60’s I grew up in the 60’s and there are two things I really miss: the music and my hair. Actually there are some lessons we can take from the 60’s…I finished Walter Isaacson’s biography of Steve Jobs and was struck by the chapter on the iPod, not the invention, but the music that Jobs had on his personal iPod. Job’s tastes leaned toward ‘60s icons like Bob Dylan, the Beatles, and the Rolling Stones, but not necessarily for the reason you think. Jobs was fascinated by the creative process and especially the Dylan lyric: he who “is not busy being born is busy [...]