Wisconsin Broadcasters Association


Steve Wexler, Vice President, Radio for E.W. Scripps Company, donated his winnings from the WBA Foundation 50/50 raffle at the exhibitors’ reception at the WBA Summer Conference in Sheboygan. Wexler donated $650, providing the Foundation with a total of $1,300 raised. Thank you, Steve!

A WBA Foundation program is preparing college and high school students for careers in broadcast marketing.

Ten years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations. The Radio Marketing Professional Certification Program is a two-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau (RAB).  Beno conducts two days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as… Continue reading

The general manager of a La Crosse television station generously donated more than half of his winnings from the WBA Foundation’s 50/50 Raffle at the WBA Awards Gala.

WBKT-TV General Manager Scott Chorski donated an extra $500 of his winnings back to the Foundation, providing the Foundation with a grand total of $1,350. Thank you Scott!

The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor broadcasters that have devoted a minimum of 15 years to the broadcasting industry including a minimum of 10 years as a Wisconsin broadcaster. The award recognizes an individual’s history of exemplary leadership in community and statewide service as a broadcast professional.

The first 12 members of the Hall of Fame were inducted during the 1989 WBA Summer Conference. Since 1989, 136 outstanding broadcasters have been honored with Hall of Fame inductions.

Inductees are chosen each year from nominations by WBA members, family members and friends. Broadcasters who have… Continue reading

Four Wisconsin Broadcasters have been chosen as WBA Local Broadcast Legends and will be recognized during the Keynote Luncheon on Thursday, June 15 as part of the WBA’s Summer Conference. 

The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The first award was given posthumously to Norm Habeck, a former Results Radio employee. The Local Broadcast Legends Award is a great honor and recognition for individuals that work behind the scenes and within their communities fulfilling the commitment broadcasters have made to serve their local… Continue reading

Nine new Walker Broadcast Management Institute graduates marked their end to the three year cycle of classes on April 20.

The graduates were serenaded with Pomp and Circumstance at the Fluno Center on the UW-Madison campus during a graduation ceremony. The students and recent Institute graduates heard from Deb Houden, PhD, an adjunct faculty member at the Wisconsin School of Business who talked about negotiation.

The graduation means nine positions are open for next year’s incoming class. The classes run in three year cycles, but students can join any year.

This year’s graduates are:

Bruce Barrows, WNWC-FM
Merry Ewing,… Continue reading

A Green Bay radio station is celebrating 40 years on the air.

WIXX is on air at 101.1 FM and launched its current Top 40 format on Feb. 12, 1977.

To mark the occasion, the station played back memories submitted by past DJs, WIXX listeners and jingles from years past.

Boasting one of the largest FM signals in America, WIXX became known as “The Big One.”

“A radio station is merely a studio, some equipment, a transmitter and tower but when you add people, it becomes a living, breathing thing,” said Midwest Communications Vice President of Programming Jeff McCarthy. “WIXX… Continue reading

In 2010, the Wisconsin Broadcasters Association Foundation Board of Directors created the Educational Support Grant Program. This program awards up to $10,000 annually to assist non-profit college and technical school broadcast education programs to acquire equipment, hardware, software, and/or other teaching materials necessary to conduct broadcast education programs and promote careers in broadcasting. 

We would like to invite communications educators to submit grant proposals for 2017 and we encourage educators to spread the word about the WBA Foundation’s Educational Support Grant Program.

In 2016, the WBA Foundation Board approved four grants totaling $9,069. The program has generated excellent response.… Continue reading

Download the WBA App