Wisconsin Broadcasters Association

WBA tackles legislative issues, adds new staff member

I’m pleased to announce that on Sept. 5, Kyle Geissler joined the WBA on a full-time basis as WBA’s Director of Operations & Public Affairs. 

Vice President, Linda Baun and NCSA/PEP Coordinator, Liz Boyd join me in congratulating Kyle and welcoming him in this new full-time role with the WBA Team.

The transition was part of the restructuring module of your WBA’s Long-Range Plan.  As part of the transition, Kyle worked on a contractual part-time basis for the WBA for the past year as WBA’s Director of Communications while also working for Morgan Murphy Media. 

Kyle has been working in broadcasting for 15 years in Wisconsin radio and television newsrooms and most recently as managing editor of Channel 3000 at WISC-TV in Madison.  He has been involved in the WBA since joining the awards committee in 2008.

Kyle Geissler

Kyle Geissler

He studied radio at UW-Oshkosh and has a graduate degree in mass communication from UW-Whitewater. He has worked in news for KFIZ in Fond du Lac and WCLO/WJVL in Janesville as well as the Janesville Gazette. He’s always been part of a broadcast newsroom, even when his focus was on digital and social media.

“Broadcasting is more than a business. The broadcaster’s commitment to serve our local communities is what has always motivated me and is what drives me to serve our industry through the WBA,” Kyle said.

Your WBA Team looks forward to serving you, our valued members, as we move into this new and exciting phase of WBA history. 


August was a busy time on the legislative front for your WBA.  Hopefully, shortly after you read this, we’ll have some good news for you on our state legislative initiatives. On the federal side, I was also able to meet recently with all ten of our Congressional offices in DC.

A variety of issues were discussed with our members of Congress, including:

  • Despite Microsoft’s full court press to get members of Congress nationwide to sign on to their Microsoft TV White Space letter, we were able to keep all but one of our 10 members from signing on. Microsoft was once again attempting to secure free TV spectrum for a nationwide channel they want to use for unlicensed wireless devices. They characterized it as a boon for rural broadband deployment, failing to mention that it would do so at the expense of rural America’s lifeline local TV service. Microsoft, a $540 billion company, declined to purchase spectrum in the auction which netted about $7 billion for the federal government. 
  • Wisconsin’s own Congressman Sensenbrenner introduced the Transparency in Music Licensing & Ownership Act (H.R. 3350). This legislation would establish a comprehensive and authoritative database of music copyright ownership and licensing information. For broadcasters, this licensing information would be particularly helpful to know what works are in the repertoires of the PROs (ASCAP, BMI, SESAC, and now, GMR).

I would like to thank those of you who met with members of Congress during the August recess while they were back in your districts. We always encourage you to make the most of any opportunity you have to meet with your elected officials, on the state and federal levels.  Never underestimate the value in establishing these relationships. 


Last, but certainly not least, Oct. 10-12, our Broadcasters Clinic.  You won’t want to miss this award-winning, three-day regional event that last year drew attendees from 11 states. I’d like to congratulate our own Linda Baun, recent WBA Hall of Famer Leonard “Chuck” Charles, and the entire Clinic committee for once again putting together a top-notch agenda. Be sure to send your engineers and managers. Join us for the exhibits. We’d LOVE to have you there!  You will NOT be disappointed.

Thank you, as always, for your time & support!

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